Motorola, Oracle Power Next Generation Digital Interactive Television Market

Motorola's Imaging and Entertainment Solutions Group and Oracle Corp. (Nasdaq: ORCL) Wednesday announced that they formed an alliance to make a broad range of new capabilities available for digital interactive television. The two companies will demonstrate Oracle's Interactive Television (iTV) Solution, comprising OracleÆ Video Server and Oracle8Iô as the foundation - powering a broadband implementation of Motorola's Streamasterô set-top box platform - at the '99 Western Show in Los Angeles Wednesday.This combined solution will help interactive television providers offer benefits to their subscribers such as high-definition digital cable, interactive TV, program replay and more reliable service. In addition, interactive television providers will now be able to get a comprehensive solution that includes e-business applications for financials, human resources and customer relationship management, as well as extensive business intelligence and comprehensive content management for both digital and analog programming content.""The integration of Oracle's iTV platform and Oracle's Video Server into the Streamaster platform demonstrates our intent to provide end-to-end interactive video, voice and data solutions for our customers,"" said Jacqueline Beauchamp, General Manager, Media Processing and PlatformsDivision, Motorola. ""We are pleased to collaborate with industry leaders like Oracle to extend the Streamaster architecture further into the broadband market.""""Competition has never been this fierce in the cable industry. Oracle and Motorola can offer our joint customers one of the most advanced platforms available for providing digital interactive television services,"" said Mark Porter, Vice President, Interactive Television Division, Oracle. ""With the power of Oracle Video Server and Oracle's iTV solution, interactive televisionproviders can offer more robust services than ever before.""""For example,"" Porter explained, ""with our business intelligence tools, they can analyze viewership patterns in real time. They can analyze which ads get seen and which ones get skipped. They can provide replay services for all programming - not just a single channel - without requiring any additional hardware. Interactive television providers need to be able to add these kinds of value-added services for their advertisers and viewers in order to stay competitive in the age of HDTV broadcasting and Digital Satellite service.""About MotorolaAs the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector offers multiple DigitalDNAô solutions which enable its customers to create new business opportunities in the consumer, networking and computing, transportation, and wireless communications markets. Motorola's worldwide semiconductor sales were $7.3 billion (USD) in l998. http://sps.motorola.comMotorola is a global leader in providing integrated communications solutions and embedded electronic solutions. Sales in 1998 were $29.4 billion (USD). http://www.motorola.com.About Oracle CorporationOracle Corporation is the world's leading supplier of software for information management, and the world's second largest software company. With annual revenues of more than $9.3 billion, the company offers its database, application server, tools and application products, along with relatedconsulting, education, and support services, in more than 145 countries around the world.For more information about Oracle, phone 650 506 7000. Oracle's World Wide Web address is (URL) http://www.oracle.com.

Source: Oracle CorporationWeb Site: http://www.oracle.com