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DTS Names Ross Hering Vice President Of Marketing For Professional Audio Division
DTS has named Ross Hering Vice President of Marketing for its newly formed Professional Audio division. In this role, Mr. Heringís first priority is to direct the launch of the companyís 5.1 Mastering Encoder for studios creating multi-channel film and music content for DVD, DVD-A, and CD. The announcement was made by Dan Slusser, CEO. Mr. Hering brings to DTS fifteen years of success in the entertainment industry developing and marketing technology-based businesses related to film sound. He was instrumental in the development of Lucasfilmís THX division where, for its first decade, he worked closely with THX inventor Tomlinson Holman to establish THX as an internationally recognized standard of excellence for film sound presentation. After Lucasfilm, he rejoined Mr. Holman in a similar capacity at TMH Corporation. Most recently, Mr. Hering was Vice President of Marketing at DES, a technology service provider to feature filmmakers. He was responsible for strategic planning and development, which included branding and positioning of the company within emerging internet-based markets. In announcing Mr. Heringís appointment, Mr. Slusser noted, ""Ross has a demonstrated ability to quickly analyze potential opportunity and to devise and implement successful growth strategies. This proven skill and his direct experience with new technology in the entertainment industry make him a natural to help take DTS to a new level."" Added Slusser, ""we are happy to have him on our team."" ""As the home theatre, DVD, DVD-A, and PC markets evolve and mature,"" Mr. Hering commented, ""itís exciting to watch multichannel audio come into its own. DTS is an innovative company with major opportunities in these markets. Iím thrilled to be part of a recognized leader."" DTS was launched with the release of Universal Pictures' and Amblin Entertainment's ""Jurassic Park,"" and since then the company has remained a leader in feature film digital audio with more than 19,000 installations worldwide. DTS Consumer Products, Inc. (a subsidiary of DTS, Inc.) licenses its technology to hardware and software manufacturers to create Digital Surround products for the home and car that are changing the way consumers listen to music recordings and movie soundtracks on compact discs, laser discs, DVD, and ultimately DVD Audio Discs. DTS is a trademark of Digital Theater Systems, Inc. of Agoura Hills, California. International offices for the company are located in the United Kingdom and Japan.