Disney Streaming Service Will Be Priced ‘Substantially Below’ Netflix, Says Bob Iger
November 10, 2017
Disney’s standalone streaming service won’t launch until late 2019, but CEO Bob Iger is already planning on making it cheaper than its burgeoning rival Netflix.
“Our plan on the Disney side is to price this substantially below where Netflix is,” said Iger on the company’s Q4 earnings call. (Netflix currently runs in between $7.99 and $13.99 a month.) “That is in part reflective of the fact it’ll have less volume,” added Disney’s top executive.