GfK Entertainment: The Impact Of 4K Ultra HD Blu-ray Disc In Key International Markets

With the launch of more and more 4K Ultra HD-ready devices in the last few years, consumer awareness  for high quality media content has risen, too. How does this affect the traditional physical formats like DVD and standard Blu-ray Disc? The decisive question is whether the new 4K format has already managed to gain significant shares in the key markets outside the US, or if it still plays a minor role there.