On Thursday, Netflix announced the launch of the Netflix Post Technology Alliance, a new logo program for video production products that meet Netflix technical and delivery specifications.
Products from Adobe, Arri, Avid, Blackmagic Design, Canon, Colorfront, Fraunhofer IIS, Filmlight, Marquise Technologies, MTI Film, Ownzones, Panasonic, Red Digital Cinema, Rohde & Schwarz and Sony are in the program.
“This is just a start, though,” Netflix wrote in a blog post. “Over time, we’ll add more products in these categories, and we’ll expand the categories to include sound production, dubbing, and other disciplines in post-production. Any product that generates or manages any kind of sound data, image data, or metadata from production through post-production is a candidate for the Netflix Post Technology Alliance logo.”