How Much Are Consumers Willing To Pay For Streaming Services?

January 29, 2019

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Netflix CEO Reed Hastings

Americans say the acceptable range for a service offering unlimited TV and movies with no ads is $10 to $16, a Hollywood Reporter/Morning Consult poll finds.

The marketing teams for the major upcoming competitors to Netflix have some more work to do: despite a plethora of news stories about them, about 40 percent of American adults still don’t know that WarnerMedia and NBCUniversal have subscription services in the works while 30 percent are unaware of a Disney product dubbed Disney+, according to a new Hollywood Reporter/Morning Consult poll

Meanwhile, some analysts are increasingly skeptical that the newcomers, even though they come courtesy of giant entertainment companies with plenty of content to deliver, will have much luck overcoming the huge first-mover advantage that Netflix enjoys with its 139 million worldwide subscribers.

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