Combined Flat Panel And Projector Market Shows Solid Year-Over-Year Growth According To PMA Research

Overall Display Market Growth Attributed to Uptick in Weatherproof, 24/7 Digital Signage Displays and Laser Phosphor Projectors

January 29, 2019

PMA Research (PMA), the
worldwide market information experts on large displays, has published their
latest sell-through tracking report on large-format (32" and larger) flat
panel displays and projectors being sold by leading U.S. AV/IT Distributors
who serve commercial markets. PMA Research is the only analyst firm
combining monthly sell-through tracking data for these two product
categories into one report to allow for total display market tracking, and
easy comparisons between product segments.

For 4Q2018 combined display sales ended the year on a strong note, with unit
sales up 8% and revenues up 10% over 4Q2017.  In total, 2018 finished
slightly slower in the second half of the year, but still well above 2017
sales figures with unit sales and revenues both up nearly 20%.  

Fourth quarter unit sales have historically been stronger for FPDs than for
projectors and 4Q2018 was not an exception.  FPD sales grew to 55% of total
units and more than 60% of total revenues in 4Q2018. For the year, display
sales were split 50/50 between the two technologies, the same as 2017.
Revenue share for FPDs remained around 60% and projector revenues remained
about 40% for the total year - essentially the same mix as the 2017 year-end

Average pricing for 55"-59" FPD displays remained very high as significant
number of expensive, high-brightness, weatherproof digital signage displays
sold in that size range.  Beyond those unique signage sales, growth in sales
of 75" -79" FPD displays doubled in 2018  as prices fell by high
single-digits through the year. Laser phosphor projector pricing fell 12%
from 4Q2017 to 4Q2018 as total volume grew 1.5X during that timeframe.  

> PMA's Professional All Displays Distributor Tracking Report offers
timely sell-through data and analysis on unit sales and true volume-weighted
wholesale prices of Large-Format Flat Panel Displays and Projectors sold by
leading Distributors in the United States. This report is unique in that it
combines flat panel and projector sell-through data into one report, making
it easy to compare and analyze these different display product segments.