1998 Home Theatre Sales Exceed $10 Billion
The Consumer Electronics Manufacturers Association (CEMA) and the Custom Electronics Design and Installers Association (CEDIA) have announced the results of a joint survey on the home theatre industry, showing estimated home theatre sales to have reached $10.64 billion in 1998. ""Home theater is a growing trend with American families. Already 20 percent of U.S. households own a home theatre system as compared to just 4 percent five years ago,"" said Gary Shapiro, CEMA President. ""Home theatre provides a valuable entertainment outlet thatís enjoyable for the whole family and letís them participate in an activity together."" The survey also points out the healthy business custom installers bring to the home theatre industry. Roughly 40 percent of home theatre sales is sold through custom installation sales, and more than 80 percent of manufacturers support custom installers either through technical support, dedicated product lines and/or marketing assistance. ""Custom installers are a vital piece of the home theatre industry. They help bring the excitement and enjoyment of the movies into peopleís homes, while integrating the equipment with their lifestyles and home decor,"" said BilliLynne Keller, CEDIA Executive Director. ""More than 700 installers are working throughout the country to help families bring new entertainment options home."" Home Theatre Market ""Out the Door"" Retail Sales - 60% Custom Installation Through Retail Stores - 26% Dedicated Custom Installers Without A Traditional Retail Store Front - 14% Manufacturers Supporting Custom Installation Support Custom Installation Technical Support - 82% Exclusive Or Dedicated Product/Line For Custom Installation - 68% Marketing Assistance Programs For Custom Installation - 50% The survey results represent input from a wide cross-section of the home theatre industry from manufacturers of audio and video equipment to control systems and software to custom installation and accessory products. Companies selected for polling include CEMA Home Theatre Subdivision members and 1998 CEDIA Expo exhibitors. CEDIA is the international association of professionals who create high quality, home electronic systems for the discerning consumer. CEDIA provides education, develops the industry, and creates demand and profitability within the marketplace. Since being founded in 1989, membership has grown to more than 1,500. Members are established, insured businesses with bona fide qualifications experience in this specialized field. CEMA is a sector of the Electronic Industries Alliance (EIA), the 75-year-old Arlington, Virginia-based trade organization representing all facets of electronics manufacturing. CEMA represents more than 500 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEMA also sponsors and manages the International Consumer Electronics Show (CES), the world's largest annual trade event showcasing consumer technologies. All profits from CES are reinvested into industry services, including technical training and education, product promotion, engineering standards development, market research, and governmental and legal affairs support. For more information contact Lisa Fasold of CEMA at 703 907 7660 or BilliLynne Keller of CEDIA at 800 669 5329.