|The demand for bigger size TVs: a huge new business opportunity for the UST projectors. The Sim2 unique proposition
By Massimo Zecchin - Sim2 Sales Director
Tuesday, May 19th - 6:00 pm (central Europe time zone)
Wednesday, May 20th - 9:00 am (central Europe time zone)
In the AV market, there is a growing request for televisions with a size bigger than usual, exceeding the 85" diagonal.
But the extra large TVs create big problems to the installers: the logistic is a nightmare, there are big risks to crash them during the installation, the price is still very high, the margins are low.
On the other side the impact of these extra large screens on the interiors is dramatic. Architects and Interior designers do not like them as they affect the looking of the room. It is almost impossible to hide them inside furniture or other systems. Without mentioning the problems of the after sales service.
Moreover the competition is high with products that do not allow any add value or differentiations by the integrators.
The consumers' wish is to have screens bigger and bigger but displays smaller and smaller.
The new Ultra Short Throw projection technology offers the best solution to offer extra large TV to the market: small and light weight devices capable to produce an image bigger than 110", that, positioned in the same place where a TV was supposed to be, can be easily integrated in the interiors.
- Which are the benefits of this new projection technology ?
- Where could such a products be installed ?
- Which add value can integrators add into their proposition ?