The NEXTGEN TV (ATSC 3.0) platform has been generating enthusiasm for several years, largely because of its upgradeability, hybrid nature and interactive capabilities. Unlike TV technology standards of the past, NEXTGEN TV is indeed future-proof. Consumers have grown accustomed to automatic software updates on their PCs, cellphones and other devices. Similarly, because NEXTGEN TVs are connected to the internet, there's no need to buy a new TV to take advantage of notable features as they are released.
These benefits and capabilities should help sales associates explain the clear value proposition of purchasing a NEXTGEN TV. This whitepaper offers a deeper look at NEXTGEN TV and why its poised to be a must-have feature for any consumer purchasing a new television.
Additional features of NEXTGEN TV Include: