Samsung Showcases Revolutionary Micro RGB TV, Super Big Screens And More At CEDIA Expo 2025

September 4, 2025

Press Release

Samsung Electronics America is joining forces with Harman Luxury Audio at CEDIA Expo 2025 (#2512) to showcase its 2025 AI-enhanced TV and audio lineup – including two new super big additions, the 115” Class Neo QLED 4K (QN90F) and the world’s-first1 Samsung Micro RGB TV.

Samsung connected screens make it easier than ever for custom installers to find a unique solution suited to any space. That includes Samsung Neo QLED 8K and 4K TVs, Glare-Free OLED TVs, as well as fully customizable Art TVs like The Frame Pro –  and now an entirely new display category in Samsung Micro RGB TV. With a wide range of class sizes from 32” to a show-stopping 115”, there is truly something for every build.

“At Samsung, our ‘screens for all’ philosophy guides everything we do. Our custom installation partners know that no matter the build or installation, we offer a huge range of cutting-edge screens that help meet the needs of every client,” said James Krakowski, Head of National Retail Sales at Samsung Electronics America. “As the #1 global TV2 and soundbar3 brand, we pride ourselves on offering premium performance, features and innovation that the custom install community can rely on.”

Super Big Sizes and World-First Innovation

The Samsung Micro RGB TV and 115” Class QN90F are the newest TVs in the 2025 Samsung lineup. They join our super big lineup of screens across our Neo QLED 8K series (65” – 98” class sizes) and Neo QLED 4K series (43” – 115” class sizes), as well as lifestyle screens like The Frame Pro (65” – 85” class sizes).

Samsung Micro RGB TV is the world’s first1 TV to use micro-sized red, green and blue backlights to precisely control color representation on a breathtaking 115” screen. The result is brilliant brightness and vibrant, hyper-realistic color that’s nearly indistinguishable from real life. In fact, Samsung Micro RGB TV achieves an industry-first 100% color coverage of BT.20204, raising the bar for color accuracy and contrast in consumer displays.

Samsung Micro RGB TV is also powered by the all-new Micro RGB AI engine5 to finely control the red, green and blue backlight for next-level color expression, as well as optimized picture and sound. And, it’s designed with our award-winning Glare Free technology to minimize reflections across bright rooms and dark.

The largest class size in our flagship Neo QLED 4K series, the 115” Class QN90F delivers stunning, AI-enhanced picture quality that’s optimized to deliver details that stay sharp and clear on the big screen.

It integrates our most powerful NQ8 AI Gen3 processor6, which optimizes picture and sound across everything you watch and even upscales7 lower resolution content into 4K. Glare Free technology ensures nothing distracts from the mind-blowing Mini LED picture.

Furthermore, all Samsung screens above 85” uniquely offer Supersize Picture Enhancer8. This Samsung-exclusive feature improves clarity and reduces noise, so you can go bigger without the blur.

Connected Solutions for Every Project

CEDIA attendees can visit the booth to experience the Glare Free OLED TV series (S95F), with deep blacks, pure whites and vibrant Pantone-validated colors in any lighting. Plus, discover fan-favorite The Frame Pro. It’s the ultimate Art TV, featuring an upgraded Neo QLED screen as well as a Wireless One Connect Box9 that helps you say goodbye to tangled wires and hello to endless mounting possibilities. It also provides a complete design experience thanks to the Samsung Art Store10, which unlocks 3,500+ works of art from exclusive collections such as the Museum of Modern Art, Art Basel, and more.

Samsung will further showcase several Neo QLED 8K and Neo QLED 4K displays now with Glare Free technology, The Terrace TVs optimized for outdoors and Q-series soundbars.

Across our 2025 TV lineup, Samsung Vision AI11 ensures not only fantastic visuals and immersive sound, but also several new experiences that bring you closer to your content.

You can ask your TV anything and receive natural language responses, discover actor bios and content recommendations with Click to Search12, use Live Translate13 to translate captions into your preferred language, dive into Universal Gestures14 to control your TV with a Galaxy Watch and much more.

HARMAN Luxury Audio Solutions

Alongside Samsung’s latest displays, HARMAN Luxury Audio will showcase new solutions across its JBL Synthesis, JBL, and ARCAM brands. Highlights include the debut of the JBL Synthesis SDP-80 surround processor and SMA Series amplifiers, designed for reference-grade home cinema performance, as well as the North American debut of the ARCAM Radia+ Series integrated amplifiers (A5+, A15+, A25+). Visitors can also experience an immersive JBL Synthesis 11.4.8-channel cinema demonstration, a JBL Conceal 5.1 invisible system paired with The Frame by Samsung, and JBL Modern Audio AVR + Stage 2 loudspeaker systems. Together, these showcase how HARMAN luxury audio delivers uncompromising performance, advanced integration, and design-forward solutions across every space in the home.

Learn More with Samsung

Samsung is continuing to expand the Samsung CI Platinum Direct Dealer Program, offering a new Platinum Black tier that delivers better benefits than ever before. Installers, dealers, designers and integrators can contact their Samsung sales rep or meet with the Samsung team at CEDIA to learn more.

For more information on the Samsung 2025 TV and audio lineup, visit www.samsung.com.

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1 Each Red, Green and Blue is the smallest available in any RGB LED TV.

2 Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

3 Source: © 2025 Futuresource Consulting, Worldwide Soundbar Market Share by manufacturer Annual units and value basis.

4 VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) color standards, BT2020, and certifies Micro RGB Color 100%.

5 Utilizes AI-based formulas.

6 Utilizes AI Based formulas to upscale. Resulting picture may vary based on source content.

7 Utilizes AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

8 Available on 2024 & 2025 models 85” and larger.

9 Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

10 Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

11 Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al based formulas. See individual TV model specifications for details.

12 Available on certain models only. Click to Search is available on terrestrial, cable TV and Samsung TV Plus.

13 Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

14 Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions. Galaxy Watch sold separately.