Hollywood Entertainment To Expand DVD Stock
Hollywood Entertainment Corporation, whose Hollywood Video is the nationís second largest video retail chain with 1,260 corporate-owned superstores, has announced plans to begin testing offering up to 2,000 DVD titles in select stores. Currently Hollywood offers approximately 200 DVD titles per store. As part of its DVD launch, Hollywood partnered with Warner Home Video and Best Buy in a nationwide advertising campaign offering five free movies and 13 free rentals with the purchase of any DVD player from November through January. Hollywood recently purchased Reel.com, a video website retailer.