Crutchfield Announces Web Site Redesign

Crutchfield Corporation, the leading catalog and Internet retailer of consumer audio and video components has created a new navigation and directory structure to allow easier access to over 180 car stereo and audio/video documents on its Web site. Crutchfield is the only authorized web source for many home and car stereo brands. Crutchfield Corporation today announced it had completed its most significant Web site redesign and enhancement project to date.""Positive reviews in major publications such as Forbes and U.S. News and World Report contributed to a dramatic increase in traffic to our site,"" said Lawrence Becker, Director of Internet Publishing. ""We realized this was an ideal time to roll out enhancements to our site. We've reworked hundreds of pages, added new features and navigation aids, and added more manpower to our e-mail response team.""Improvements in site navigation and a new site directory allow consumers to quickly gather detailed information from over 180 articles covering home audio, car stereo, video and home theater subjects. Shopping is easier too; users can search for a specific component, view offerings from a single brand or view all models from all the brands Crutchfield carries. And customers with questions can work one-on-one with the company's experienced Sales Advisors via phone or e-mail.Highlighting the fact that Crutchfield is one of the few companies (and in many cases, the only company) granted permission to sell the brands it does over the Internet, the company now prominently displays an ""Authorized Internet Retailer"" seal. This seal reassures consumers the components they purchase will come with a complete and valid manufacturer's warranty, and entitles the customer to the unique post-sale support Crutchfield provides.The company's Web site, www.crutchfield.com, consistently ranks number one for consumer electronics in the independent BizRateÆ survey of online shoppers. Founded in 1974, the company mails over 25 million catalogs a year and serves over two million customers throughout the United States.For more information contact: Lawrence Becker, Director of Internet Publishing (804) 817-1000.