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Digital Mogul: Film Industry May Succeed Where Music Failed
Film Execs Urged To Study Damage Done By Resistance To Emerging Models
The film industry is uniquely positioned to increase their valuations through digitally-driven service models - rather than succumb to digital-savvy competitors, according to a report released today by Digital Mogul. Digital Mogul predicts that while most film executives will attempt to restrict access to their content, some will take advantage of the lessons learned by the music business. Those that embrace the evolving consumer-centric nature of content will be better prepared to adjust to the service models that will increasingly dominate the entertainment business. ""Nobody wants to have restricted access to content,"" said Lisa Voldeng, Publisher and Editor-In-Chief of Digital Mogul. ""The Internet has broken the barriers between fans and their music. Online piracy results from devil-may-care business models, but it is also a product of the packaged-goods mentality. The film business need not fall into the same trap."" Digital Mogul is counseling its clients, primarily entertainment executives making strategic decisions about entertainment and media properties, to invest in services and properties that increase the consumers sense of control over content. Otherwise, Internet companies will facilitate the trade for film online as they did for music building enviable valuations on Hollywoodís back. Audience For Digital Mogulís Findings Digital Mogul is highly regarded for providing prescient analysis of trends in the entertainment, media and technology industries and communicating them to individuals within those industries. ""Anyone concerned with getting down to the business of being creative in the evolving digital landscape should treat themselves to a helping of Digital Moguls provocative commentary,"" says Jordan Kurzweil, Vice President of Content Development at News America Digital/Fox. About Digital Mogul Digital Mogul is the B.S. - and Buzzword-Free Journal of Entertainment and Technology. Launched in 1998 as part of uberbabeô media Inc.ís analysis unit, Digital Mogulís clients include entertainment, media and technology executives and venture capitalists making strategic decisions on how to adapt their assets to the rapidly changing entertainment market. Advisors include Robert Dowling, Publisher of the Hollywood Reporter, Errol Gerson, Director of New Media at CAA and Andrew Orgel, Co-founder of MTV and A&E. Strategic partners include Centris Market Research.