27-Feb-00

Leather Center Launches Extensive Line Of Home Theatre Seats

New Line Offers Viewer-Friendly Features with ""Exclusives"" for A/V Dealers And Custom Installers - Including Two-Week Delivery on Custom Orders

The Leather Center, a leader in premium leather seating products, launched an extensive and attractive line of premium home theatre seating at CES 2000. Exhibiting for the first time at any Consumer Electronics trade event, the Leather Centerís new home theatre seats - the Seville, the Barrington, the Washington, the Westin and the Magellan - combine the luxurious look and comfort of fine home furniture with the special conveniences of theatre seating. Based in Carrollton, Texas, the Leather Center is in its 18th year of manufacturing fine leather furniture, and prides itself on the high quality of its made-to-order seats and sectionals. Products are manufactured in the Leather Centerís extensive domestic facilities and sold through a nationwide network of more than 100 retail showrooms. The new theatre seating, however, is only available exclusively through the Leather Centerís network of authorized A/V dealers and custom installers. The Leather Centerís new seats are designed to seamlessly integrate not just into home theatres, but into the actual living rooms and other domestic environments within a home. ""As the home theatreís popularity grows, most installations will be in multi-purpose rooms such as living rooms, family rooms and dens, rather than purpose-built home theatre rooms,"" said Fernando Sanchez, Executive Vice President, Marketing. ""Our seating is uniquely designed to fit into any domestic room situation OR the most deluxe purpose-built home theatre room."" The seating is all modular and offers customers a variety of designer styling options along with such home theatre features as reclining mechanisms and built-in cup holders. The seating designs range from traditional and contemporary to refreshingly transitional, and are available in more than a dozen grades of premium, top-grain leather and a palette of over 100 colors. All Leather Center seats are custom built exclusively for customersí personal lifestyles and delivered to their homes within two to three weeks. This is a significant competitive advantage for A/V dealers and custom installers, as the majority of leather home theatre seating available on the market is imported. Additional competitive advantages uniquely offered by Leather Centerís domestic manufacturing include the availability of service for mechanism repairs, accidental damage to the leather, and other contingencies. Leather Center A/V Dealers and Custom Installer specialists are available to help customers choose the grade of leather thatís just right for them. The companyís extensive experience and domestic manufacturing capabilities enable it to offer its new theatre seating at attractive prices and dealer/installer margins. Seville theatre seating offers a transitional theatre styling with contemporary lines and a variety of sectional options. Barrington theatre seating features clean lines, optional welting and square tapered feet. Washington seating creates a wonderful movie watching experience, and includes such styling features as optional welting accents on the seat cushions. Westin theatre seating is notable for its clean lines, contemporary styling, and exceptional comfort. Style features include sloped boxed arms and polished metal leg base. All seats feature optional stainless steel or plastic cup holders, and standard or motorized reclining options.