2-Mar-00

Hifi.com Expands ""Home Entertainment"" Offering - Introduces Movies, Music And Software

Kicks Off New Line With Special Promotion 50 Percent Off 50 DVD Titles

Hifi.com, an online destination for consumer electronics and home entertainment products and information, announced that it has expanded its offering with the addition of DVD movies. Hifi.com intends to further augment its product line with additional music and movies, as well as software titles in the upcoming months. Partnering with Valley Media, the leading provider of music and video products for Internet retailers, Hifi.com has kicked off its expanded line with the addition of 50 popular DVD titles at a special promotion of 50 percent off retail price. Consumers can purchase up to two of each DVD title listed. The offer will run for a limited time. Hifi.com is a sister company to Cambridge SoundWorks and a wholly owned subsidiary of Creative Technology, Ltd. (NASDAQ: CREAF). ""Many of our customers have shown that they want to buy movies from us,"" said Michael Sullivan, President of Hifi.com. ""Adding these titles is a new component that expands the 'home entertainment' sector of our business, and further builds on our strategy to become one of the top online sources for consumer electronics and home entertainment products and information."" The addition of movies join Hifi.com's core product offering, which includes home theatre systems, home stereo systems, portable electronics, and other audio and video components from some of the industry's leading manufacturers. Hifi.com also recently introduced the addition of HerHifi.com, a site geared to meeting the consumer electronics needs of female buyers. HerHifi.com offers expanded merchandise such as nursery monitors, shower radios and under-the-counter radios. Hifi.com has been named one of the ""Top 100 Web Sites"" by PC Magazine and one of the ""Best Sites on the Web"" by TIME Digital. Hifi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Sony, Onkyo, Harman Kardon, JBL, Philips, Samsung, JVC, Panasonic, Aiwa, Niles, Russound, Kodak and Creative Labs, Inc. About Hifi.com Hifi.com, a wholly owned subsidiary of Creative Technology Ltd., is an online provider of consumer electronics and home entertainment products and information. Hifi.com, sister company to Cambridge SoundWorks, was created to provide its online customers with the leading brands of consumer electronics and home entertainment products. With extensive selections, valuable information and advice from audio, video and home electronics experts, Hifi.com seeks to deliver goods that best fit its customers' needs. This announcement relates to Hifi.com's promotion in the United States of America. The products, contents, prices and availability may differ elsewhere in the world.