RadioShack Opens Web-Based Concept Store

RadioShack is opening a 20,000-square-foot test store that is configured as a brick & mortar incarnation of the chain's e-commerce site.The store, called RadioShack.com, is having a grand opening this weekend in the Denver suburb of Aurora, Colorado. The ""Web store"" carries the same 22,000 products that the company offers online, and features seven interactive Internet pods that connect consumers to the e-commerce site.According to Lou Provost, Senior Vice President, Store Operations, the concept store will cater to business owners and technology hobbyists by stocking professional-grade testing equipment, video monitoring systems, radio communications devices, computer components and more than 13,000 electronic parts and accessories.""The RadioShack.com store is an extension of our company's e-commerce initiative that began last fall,"" Provost said. ""It leverages the power of the Web while at the same time offers the convenience of an in-store experience.""