SRS Labs Forms Long-Term Strategic Relationship With Microsoft
Microsoft Corp. Makes Equity Investment In SRS Labs, Inc.
SRS Labs, Inc., (NASDAQ: SRSL) a world-renowned leader in audio and voice technology development and licensing, today announced that Microsoft Corp. has made an equity investment in SRS Labs, Inc. In addition, the companies have entered into a strategic technology and marketing alliance. This alliance gives Microsoft access to SRS Labs' full complement of advanced audio and voice technologies, including the highly acclaimed WOW audio enhancement, voice intelligibility and surround sound. Since 1993, SRS Labs has licensed its audio and voice technology portfolio to over 170 manufacturers worldwide for inclusion in over 40 million consumer, professional, entertainment and telecommunications products. The company has received numerous industry awards for technology innovation. Its latest audio technology, WOW as incorporated into the company's first consumer product, the WOW Thing (www.wowthing.com), has garnered rave reviews from high-tech industry publications, such as ZDNet, PC World and PC Magazine, and has been featured in Forbes, Fortune, Entertainment Weekly, CNN.com, USAToday.com and The New York Times. ""We are very excited about this new alliance,"" said Tom Yuen, Chairman and CEO for SRS Labs, Inc. ""With our reputation, expertise and our broad range of audio and voice technologies, we will be able to complement Microsoft's strategy in the areas of Internet audio, telephony, gaming, as well as traditional audio and video applications. We intend to fully support Microsoft and believe that this is the beginning of an exciting long-term relationship."" ""We're excited to work with a key industry innovator like SRS Labs,"" said Amir Majidimehr, General Manager, Consumer Systems at Microsoft. ""Microsoft and SRS Labs share a vision of making high-quality digital audio accessible to consumers worldwide.""