THOMSON Multimedia Endorses Microsoft's X-Box

THOMSON multimedia, a worldwide leader in digital consumer electronics products through its popular RCA and THOMSON brands, announced its support for the new Microsoft X-Box that is expected to fuel even more demand for interactive digital products and services. THOMSON multimedia sees the definition of home entertainment dramatically changing over the next few years, with innovations in hardware, software, and content delivered to an ever more demanding consumer through advanced platforms.""Today marks a key milestone in the way that digital technology is changing entertainment. THOMSON multimedia is proud to endorse and recognize Microsoft's X-Box as a key catalyst in this transformation,"" said Enrique Rodriguez, Senior Vice President, Multimedia Products Strategic Business Unit. ""We sell thousands of digital products around the world each day - a portfolio that includes digital televisions, DVD players, satellite receiving systems, digital music players and digital cable modems. THOMSON multimedia invests heavily in the evolution of these technologies to insure that consumers benefit from the latest innovations in digital entertainment,"" Rodriguez said. ""We see the X-Box as a critical step in bringing advanced software and graphics features to digital entertainment products. There is no space more demanding than video games and X-Box will bring the ultimate in performance. We envision this technology as an integral part of new television, DVD, and interactive devices aimed to broaden the home entertainment experience,"" said Rodriguez.THOMSON multimedia's support for X-Box was announced March 10, 2000 at the San Jose Game Developers Conference (San Jose, California) and is expected to lead to a variety of new opportunities in new products and services.