Entertaindom Builds Relationship With etown.com To Offer Comprehensive Entertainment Electronics Information
Entertaindom.com (www.entertaindom.com), Time Warner's online entertainment destination, has formed a relationship with etown.com, the premier online source for consumer electronics information and shopping, launching a consumer electronics area for the chart-topping entertainment destination. The agreement positions etown.com as a key advertiser in the Entertaindom shopping mall and the featured tenant for electronics. Entertaindom and etown.com have created a co-branded site at www.entertaindom.etown.com that incorporates all etown.com proprietary content including the IDA shopping advisor, side-by-side product comparisons, and thousands of product profiles and reviews. The site is designed to help entertainment enthusiasts find and purchase the items that will best meet their interests and needs. As a premier destination within the Entertaindom Specialty Stores, etown.com offers visitors to the site direct access to comprehensive expert consumer electronics news, product reviews, and online buying guides. ""etown.com is an important addition to Entertaindom.com,"" said Jim Moloshok, CEO and President of Entertaindom.com. ""It helps us achieve our goal of ensuring that consumers get the most out of their Entertaindom experience by providing them with better entertainment information and services than they can find anywhere else."" In addition to offering an unprecedented variety of online entertainment news and features, games, information and services, Entertaindom also incorporates shopping opportunities and community functions such as e-mail, chat and home pages. With the addition of etown.com as a Specialty Store, Entertaindom users will have access to the widest selection of consumer electronics products available on the Web. ""This is an exciting deal for both parties,"" said Robert Heiblim, CEO of etown.com. ""Our affiliation with Entertaindom is groundbreaking because it is one of the first times an entertainment-oriented property has partnered with an e-commerce and information source such as etown.com. We provide the products - and information about them - that consumers use for their in-home entertainment consumption."" About etown.com Founded in 1995, etown.com is the leading online information and shopping resource for buyers of consumer electronics (CE) products. Through its Web site, etown.com provides consumers with the most comprehensive, award-winning CE content, commerce, and community in any medium. Its DealerWebô of fulfillment partners gives consumers access to the Internet's largest selection of consumer electronics gear. Additionally, etown.com provides state-of-the-art customer support on and off-line, before, during and after any purchase. Co-branding and content partners include Yahoo!, Lycos and ZDNet. etown.com has offices in New York, New York and San Francisco, California. For more information, visit www.etown.com. About Entertaindom Entertaindom is positioned to become the preeminent new media entertainment venture, embracing short-form entertainment, along with entertainment news, information, services, fan pages, community, and shopping relating to branded entertainment. Entertaindom is produced by Time Warner Digital Media and is accessible on the World Wide Web at http://www.entertaindom.com.