Good Guys Introduces Parasound's High-End Audio And Home Theatre Products
Good Guys (NASDAQ: GGUY), a leading specialty retailer of consumer entertainment electronics, announced the addition of Parasound's audio and home theatre product line to its extensive selection of mid to high-end audio components. The alliance will make Good Guys the largest retailer of Parasound products in the world and extend the availability of Parasound's state-of-the-art products to a broader customer base. ""Parasound has an outstanding reputation for quality and innovation and we are thrilled to add their award-winning audio products to our expanding lineup of upscale consumer entertainment electronics,"" said Ronald A. Unkefer, Founder, Chairman and CEO, Good Guys. ""Continuing to enhance our audio offerings throughout our four-state territory will further differentiate our product selection from our competitors, give more depth to our growing custom installation program and reinforce our position as the retailer of choice for tech-savvy, early-adopting customers who demand the latest and most sophisticated entertainment electronics."" Parasound offers high-end audio equipment to create the ultimate home theatre environment, including a variety of amplifiers, preamps and tuners, speakers and other specialty products. All Parasound products will be available to Good Guys to allow for countless combinations of home theatre set-ups for customers, with the stores displaying the most sought after models. ""This is a good move for the entire Parasound community, "" said Richard Schram, President, Parasound. ""Good Guys has clearly demonstrated a renewed emphasis on adding value to the retail process. I view our relationship with Good Guys as a reaffirmation of Parasound's proven commitment to specialty retailing, and this expanded exposure will help us stay at the cutting edge of performance and value."" The partnership includes extensive off-site training sessions to equip Good Guys sales staff with the most comprehensive knowledge of the features and benefits of the Parasound line. Because of limited production and the exclusive nature of the Parasound audio line, the first wave of Parasound products will debut in select Good Guys store locations beginning in mid-April 2000, with the rollout to all 79 stores expected to be complete in June 2000. The Parasound line of products will complement Good Guys' existing selection of high-end audio equipment from such leading manufacturers as Denon, Yamaha and Sony ES. About Good Guys Good Guys is a leading specialty retailer of consumer entertainment electronics, offering a distinctive selection of fully featured digital and high-tech products from more than 100 of the world's most respected manufacturers. Founded in 1973, Good Guys currently operates 79 stores in California, Nevada, Oregon and Washington.