Cisco Systems, the worldwide leader in networking for the Internet, outlined efforts to drive widespread deployment of Internet broadcast capabilities. Recognizing that the Internet broadcast market will reach its full potential as key industries join to deliver on the promise of television broadcast-quality user experience, Cisco will provide scalable backbone technology. To accelerate deployment, Cisco is delivering two additions to its suite of Cisco IOS Multicast solutions and established an initiative to bring together the industry leading content providers, application vendors, application service providers, hosting companies, Internet service providers and middleware vendors. Source: CreativePlanet.com