Lexicon Introduces New DC-1 Trade-In Program

Lexicon, one of the industry leaders with over 25 years experience in high-end surround sound processing and technology, is offering an extremely generous DC-1 trade-in program towards the purchase of a MC-1 Music & Cinema Surround Processor. Effective immediately, anyone who wishes to trade in their DC-1 Digital Controller towards the purchase of the companyís new flagship state-of-the-art processor (the MC-1) is eligible for a credit of up to $3,500.Buzz Goddard, Vice President of Consumer Products for Lexicon states: ""This unprecedented program gives high-end home theatre enthusiasts the ability to experience the ultimate in surround processing now, without having to make technological sacrifices because of price. As the inventor of the first successful digital sound processors in the early 1970s and with over a decade of leadership in high-end surround technology, Lexicon has a mandate to bring state-of-the-art technology to its customers in the most responsible manner possible. We think the DC-1 trade-in value towards the purchase of our new MC-1 Music & Cinema Surround Processor means more to consumers and dealers than any promises or assurances.""Central to the MC-1ís design is Lexiconís unique DSP expertise, applied to all surround and ambience modes (and all other digital audio processing functions). Two dozen such modes are on board, including both the Dolby Digital and DTS 5.1-channel digital surround decoding systems in state-of-the-art implementations.The MC-1 also features a refined version of Lexiconís proprietary LOGIC-7 surround algorithm. LOGIC-7 has been praised as one of the finest surround processes yet devised for film sound and pure music playback of both matrix-encoded and un-encoded stereo recordings. This exclusive Lexicon system develops 7.1-channel, surround/ambience, employing discrete surround and side channels, that rivals (and in some cases out-performs) 5.1-channel discrete reproduction.The MC-1 concept, in the view of Goddard, was very simple. ""Our development program for the MC-1 was very straightforward: Take all of our best systems, refine everything that was receptive to improvement, and combine it all in a single product. Weíre confident that itís the best processor/preamp available at any price, even though itís by no means the costliest.""Under the program terms, the customer simply returns the unit in excellent condition to the dealer, with all packing materials, manual and remotes included. The credit is given toward the purchase price ($5,995 suggested retail) of Lexiconís new MC-1. That value does not include deductions for missing accessories and the condition of the unit. The dealer sets the final price.For more information, contact Buzz Goddard at 781 280 0300 or visit Lexiconís Web site at www.lexicon.com.