DISH Networkís First Movie Channel Featuring Dolby Digital
EchoStar is delivering its newest receivers that feature Dolby Digital 5.1 decoding capability along with a new DISH Network DISH-On-Demand movies channel featuring Dolby Digital soundtracks beginning April 3. DISH Network will broadcast a new movie featuring Dolby Digital on pay-per-view channel 511 each week starting in April. Customers who have an EchoStar Model 4720 satellite television system or JVC D-VHS receiver can take advantage of the new Dolby Digital audio experience as both include a built-in Dolby Digital output to transmit Dolby Digital automatically. The EchoStar Model 7100/WebTV satellite TV receiver also will be Dolby Digital ready when it goes on sale this spring. Customers can upgrade their EchoStar Models 4000 or 5000 satellite receivers for Dolby Digital by purchasing a Dolby Digital Adapter through DISH Network for only $69 (MSRP). This easy-to-install adapter plugs into the satellite receiverís High Speed Data Port and readily connects to the customerís personal home Dolby Digital processor for decoding. ""Dolby Digital technology offers superb audio quality for selected pay-per-view movies that complements DISH Networkís crystal-clear video programming,"" said Michael Schwimmer, Vice President of Programming at EchoStar. ""We consistently strive to provide our customers with the most cutting edge audio technology available on the market in order to complete their home theatre capabilities without the expense of purchasing a new satellite receiver."" DISH Networkís DISH-On-Demand will feature The Truman Show beginning April 3-9; Six Days, Seven Nights, April 10-16; Ever After, April 17-23; and What Dreams May Come, April 24-30. DISH-On-Demand pay-per-view movies cost only $2.99 each, and customers who do not connect to Dolby Digital surround sound can still watch pay-per-view movies with CD-quality audio on Channel 511. For more information or to order a Dolby Digital Adapter, phone 800 333 DISH (3474).