14-Apr-99

Netflix.com Online Store Introduces Two Week DVD Rentals And Lower Prices As It Kicks Off Year Two

NetFlix.com, the world's largest Internet DVD rental store, kicks off its second year with a slate of new promotions and incentives. Effective immediately, customers visiting NetFlix.com (www.netflix.com) can take advantage of the following: - TWO WEEK RENTALS - From now until May 31, all NetFlix.com rentals are effective for two full weeks. In addition, NetFlix.com has lowered their extended rental fees to $0.99 per week. - LOWER PRICES - Every NetFlix.com rental is now prices at $3.49. With the ""Flix Value Pak"" volume purchase program, two-week rentals can now be purchased for $2.99 each. - FREE RENTALS - Every new NetFlix.com customer receives their first three rentals for free. - MORE TITLES - NetFlix.com continues to boast having the world's largest selection of DVD movies, and has carried virtually every DVD available. NetFlix.com customers can now select from more than 3,100 DVDs. - FREE DVD RENTALS FOR A YEAR - Each week for the next six weeks NetFlix.com will be giving away some of the hottest new home theatre equipment from a Panasonic Palm Theater to a Toshiba DVD player and a new ReplayTV. The grand prizewinner will be awarded a new Sony Flat Screen TV, a Sony 5-Disc DVD Carousel Changer along with 100 free DVD rentals from NetFlix.com. Since the company's launch one year ago on April 14, 1998, NetFlix.com has continued to pioneer the burgeoning e-rental marketplace and simplified the process of renting DVDs. To rent a DVD over the Internet, customers choose from any of NetFlix.comís 3,100 titles. All orders placed before 2:00 p.m. (PST) are shipped the same day and delivered to anywhere in the U.S. in two to three days. Customers keep their rentals for two weeks, then return their discs in the supplied pre-posted and pre-addressed return envelope. ""We've learned a lot from our customers over the last 12 months,"" said Marc B. Randolph, Founder and President of NetFlix.com. ""They have continually pushed us to give them a great selection, and to make the process of renting a DVD even easier and more convenient, and with two week rentals and new low prices we've just taken a major step in that direction."" NetFlix.com has strategic alliances with key DVD hardware manufacturers including Sony, Toshiba and Pioneer, with most of the major DVD studios, and with other major e-commerce sites, including Amazon.com. NetFlix.com is the worldís first and largest online DVD rental store. The NetFlix.com online store, located at www.netflix.com, carries virtually every DVD movie - currently numbering more than 3,100 titles - and rents them to owners of DVD-Video players. In addition, NetFlix.com provides 7-day rentals, same-day-shipping to anywhere in the United States, easy-to-use search features, advance movie reservations, and multi-rental discounts. By focusing on online rentals, NetFlix.com is pioneering a new online retail model and e-commerce category. Founded in 1997, NetFlix.com is headquartered in Los Gatos, California.