29-Apr-99

Lucky Number Seven For Runco

Runco International, the market leader in state-of-the-art projection systems for the consumer market, has been voted as the ""Best Overall Home Video Manufacturer"" by Inside Trackís Supplier Loyalty Test. The annual test, produced by Inside Track, a weekly consumer electronics trade publication, is mailed to independent consumer electronics specialists and custom installers nationwide and offers them the opportunity to rate the manufacturers they represent. The survey is considered ""the barometer"" that measures a companyís strengths and weaknesses. The Supplier Loyalty Test lists the following 9 parameters on which dealers grade their manufacturers: product quality and reliability, distribution policies that support specialists, obtainable profit margins, resolution of service/repair issues, specialist-oriented business programs, quality of sales reps, appropriate assortment, inventory turns and just-in-time order management. Founded in 1987 and currently headquartered in Hayward, California, Runco International is a market leader in state-of-the-art front-and rear-projection televisions, flat-panel plasma TVs, video processors, and source components for the consumer market. Runcoís innovations have won numerous awards and citations from the world press. Runco was the first video company to introduce a multiple-aspect ratio controller, the ARC-IV, to the home theatre market and also the first to introduce and market a line doubler with a multi-frequency projector, in 1990. For more information contact Runco at 510 293 9154 or Lucette Nicoll at 781 784 4400 or visit the Runco Website at www.runco.com.