New NBC Home Video Label Announced

Jerry Petry, Executive Vice President for NBC Enterprises announced a distribution agreement with Trimark Home Video to launch its NBC Home Video label into the U.S. market. Petry stated ""The multi-year contract calls for Trimark to begin a major rollout of NBC titles which includes NBC Big Event movies and íSaturday Night Liveí specials."" The deal which combines NBCís direct marketing capabilities with the strength of Trimarkís sales force, includes an option for NBC to offer Trimark titles via direct response. For more information, contact NBC at 818 840 3637.