The Interactive Digital Media Association, (IDMA) in conjunction with the prominent members of the DVD industry has announced the formation of a new association for DVD. The new organization will be known as the DVDA, and will be operated by the Interactive Digital Media Association. Like the IDMA, the DVDA will be an international association serving a worldwide membership. Two new directors selected from the members of the DVD industry will join the IDMA Board immediately. They are Mr. Geoff Tully and Mr. Ralph LaBarge. The DVDA will also have an advisory council made up of industry representatives to assist in the shaping of this exciting new industry. ""Plug & Play, the IDMAís free e-mail newsletter for the interactive digital media industry, has for some time concentrated almost entirely on supporting the DVD Platform."" said Paul Holmes, Chief Executive of the new Association and Editor of Plug & Play. ""Now with the influx of experts from the DVD industry the contents should be even more helpful and informative for the readers."" The DVDA will share, both the new Web site at www.DVDA.org, and the IDMA-DVDA Summit conference scheduled for Dallas, October 22-24. Richard French Chairman of the IDMA and now of the DVDA, said, ""The IDMA was originally formed to support the developers of all the new digital platforms. As DVD has emerged as the predominant platform for this decade, it seemed only sensible to focus our support on this platform and what better way than by utilizing the existing frame work of the IDMA to create a DVD-Association.""The first meeting of the new group which is scheduled for Sunday, August 15, will be held in the Seacliff D Room from 5:30 to 6:30 p.m., during the 1999 DVD Pro Conference at the Hyatt Regency Embarcadero, San Francisco, California. Dana Parker DVD PRO Conference Chair said. ""We welcome the chance to host this important meeting and wish the new Association every success.""Free individual membership is being offered during the ninety-day start-up period. Existing members of the IDMA and those joining the DVD-Association before the annual meeting in Dallas on October 22, will automatically become charter members of the new association.To enroll as a charter member, send an e-mail with the following information to Paul_Holmes@dvda.org. In the ""Subject"" line put: Enroll me. Followed by: Name-E-mail Address-Phone Number-Company or Affiliation. As part of your membership you will receive the bi-weekly Plug & Play, the IDMA-DVDA e-mail newsletter and be given the password to the ""Members only"" section of the new IDMA-DVDA Web site.Manufacturers and other companies wanting a seat on the DVDA Advisory Council should contact the DVDA Chairman, Richard French (riserlf@flash.net) or the Chief Executive, Paul Holmes. (Paul_Holmes@dvda.org). IDMA-DVDA can be reached at 5623 Spring Grove Drive, Solon, Ohio 44139 or phone 440 349 9661.