DVD Express Moves Into Auctions With Launch Of ""Hollywood Backlot""

DVD Express (http://www.dvdexpress.com), one of the largest online video retailers, has announced the launch of ""Hollywood Backlot,"" a dedicated area on its Web site where it will auction exclusive entertainment memorabilia. On an ongoing basis, DVD Express will be offering a wide range of premium merchandise from popular film, television and music entities for customer auction in a boutique setting.To ensure the quality and star-power of its offerings, DVD Express has established a partnership with the Hollywood Entertainment Museum for procurement of the auction merchandise. Collectively the merchandise available for auction in DVD Expressí ""Hollywood Backlot"" ranges from ""Star Wars"" and ""Star Trek"" oriented memorabilia to celebrity signed items to authentic movie props and costumes. Auction items will be kept exclusive and in limited supply and rotated frequently to maintain a more special, boutique feel. At launch ""Hollywood Backlot"" will feature celebrity items signed by Tim Allen, William Shatner, Bill Cosby, Denzel Washington, Don Johnson, Bret Hart (WCW Wrestling), Soul Asylum, Mark Wahlberg (""Boogie Nights""), Peter Mayhew (""Chewbacca"") and Frank Gorshin (""The Riddler""), among other memorabilia.""We are proud to be able to leverage our physical location in the heart of the entertainment industry to provide uniquely íHollywood' items for our customers as well as use auctions to attract new entertainment enthusiasts to DVD Express,"" said Michael Dubelko, President and Founder of DVD Express.