21-Jul-99

Results Of NetFlixís On-Line DVD Rental Survey

A recent survey of customers conducted by NetFlix.com highlights the surging success of on-line DVD rentals. The following is a sampling of the NetFlix customer survey results: - 83 percent indicated that they rent or buy DVD movies that they have already seen on VHS - 99 percent indicated that renting DVDs on-line is ""Important"" or ""Very Important"" to them - 64 percent of the respondents indicated that their overall home movie watching consumption has increased since owning a DVD player - 89 percent of DVD-Video player owners watch fewer VHS movies since they have had their DVD-Video player The most favorite DVD features are: - 62 percent Deleted Scenes - 57 percent Actor/Directors Interviews - 56 percent Chapter Selection The Top Three attributes that make DVD better than VHS are: - 92 percent Picture Quality - 87 percent Sound Quality - 48 percent Extra DVD Features The Top Titles DVD owners wish were available on DVD: - ""Star Wars"" - ""Saving Private Ryan"" - ""The Godfather"" - ""Braveheart"" - ""Indiana Jones"" The most popular DVD titles include: - ""Armageddon"" - "" The Fifth Element"" - ""Top Gun"" - ""First Contact"" - ""Austin Powers ñ International Man Of Mystery"" The most intriguing Directors' interviews available on DVD are: - Ron Howard ñ ""Apollo 13"" - Robert Zemeckis ñ ""First Contact"" - Terry Gilliman - ""12 Monkeys"" - John Frankenheimer ñ ""Ronin"" - Bryan Singer ñ ""The Usual Suspects"" For more information, contact NetFlix.com at 408 399 3700 or fax 408 399 3737, or visit www.netflix.com.