KnowledgeLink Says: Get Plugged!

KnowledgeLINK has announced a September 15, 1999 premiere for its much-anticipated e-commerce Web site www.GetPlugged.com. By delivering a highly informative, fun, uniquely interactive shopping experience for the audio-video/consumer electronics consumer, GetPlugged.com will forever alter the way people shop for medium to high-end home entertainment products.Sunil Mehrotra, a widely respected executive with decades of industry business, marketing and engineering experience, is the founder and CEO of KnowledgeLINK. ""With so many new video and audio technologies, and so vast an array of sophisticated and elaborate equipment confronting them, itís no wonder that most consumers feel intimidated before even entering a showroom - and in too many instances never do,"" says Mehrotra. ""GetPlugged.comís mission is to offer consumers the personal service and individualized, educational support that specialty audio dealers have been delivering for decadesóbut, from a unique, controllable environment, the consumersí home or office."" Mehrotra continues: ""GetPlugged.com is far, far from being a discount, mass-market Web outlet. Itís a full-service learning site that escorts consumers through the entire discovery and buying process in a way that instead of intimidating people is, in fact, fun. Weíve taken extraordinary care to design what we believe will be the preeminent on-line A-V resource for consumers to make well educated and discerning buying decisions that are right for them personally for the long term, not based upon what is on sale that day.""GetPlugged.com is a deeply interactive Web site where the consumer is asked a series of questions to determine perceived needs, actual use conditions, budget and ultimate goals. To allay fears and provide positive reinforcement, each question is linked to an explanation of its underlying reasons, while also giving the visitor the option of keeping the dialogue entirely confidential. With a profile compiled, several solutions are offered. And in a key and exclusive GetPlugged.com feature, some of the industryís most respected experts have been secured to expeditiously answer consumer inquiries - and these same experts can upon request recommend equipment to meet a consumers specific needs.Beyond question, the key to the entire GetPlugged.com concept is its unique network of affiliated retailers and custom installers. Once consumers select the products or systems optimal to their needs they are smoothly and seamlessly linked to an affiliated retailer in their area. GetPlugged.com has for nearly a year been engaged in an on-going effort, carefully screening and selecting the most experienced, knowledgeable, and respected retailers and custom installers across the country to demonstrate products in their showrooms, to deliver or custom install products or systems, and ñ always - to be available for consumer support and unexcelled customer service.Next, KnowledgeLINK understands that consumers rarely if ever simply drop in on a specialist-retailer, purchase, and leave. So the architecture of GetPlugged.com allows each visitor to establish a personal, confidential ""notebook"" to store technical information, answers to questions, proposed system recommendations, etc. The consumer can store information at leisure, leave the site, and upon returning refer back to where they left off.GetPlugged.com, will be a unique, remarkably refined interactive well beyond the consumer electronics sphere. The vision arose from the KnowledgeLINK principals, a group of long-term industry veterans who foresaw the need for a web presence that will directly address the needs of todayís consumers - and tomorrowís. Because of their loyalty to the consumer electronics industry and their respective allegiance to the manufacturers, retailers and consumers alike, their ultimate commitment of delivering only the highest level of customer support, to each and every visitor of GetPlugged.com assures an informative, fun and enjoyable shopping experience.For more information, contact KnowledgeLINKS/GetPlugged.com at 805 497 7117 or visit http://www.knowledgelinks.com.