New Line Home Video Announces The Most Aggressive DVD Initiative Ever With New Strategic Interactive AlliancesInternet, Content Development And Interactive Marketing Alliances Include Blizzard Entertainment, Internet Movie Database, Uproar.com, Tog

Underscoring its leadership in the DVD marketplace, New Line Home Video has secured a number of innovative alliances with a series of Internet, content development and interactive media companies it was announced by New Line Home VideoÇs Senior Vice President of Marketing, Sarah Olson Graves. As a part of this multi-faceted initiative, partners Blizzard Entertainment, Internet Movie Database, Uproar.com, Togglethis and Load Media will deliver cutting-edge set-top and PC-enhanced features for several upcoming DVD releases including ""A Nightmare On Elm Street,"" ""The Corruptor"" and ""Blast From The Past."" Each alliance is strategically targeted toward a titleís target audience capitalizing on the broadening audience of DVD.""Further underscoring its prominence in the DVD marketplace, New Line Home Video breaks new ground with this new family of partners,"" remarks Olson-Graves. ""These alliances enhance and extend our marketing of DVD to reach new audiences including the increasing number of computer users with DVD-ROM drives.""OnlineInternet Movie DatabaseNew Line Home Video continues its relationship with Internet Movie Database, which began with the DVD release of ""Pleasantville."" From ""Pleasantville"" forward, every Platinum Series DVD features up-to-the-minute information about the filmís talent and crew through each discís link to Internet Movie Database. The Internet Movie Database (www.imdb.com) is a movie reference source, targeting general movie-going audiences. Updated continuously, it currently covers more than 170,479 titles with over 2,462,516 filmography entries. New Line Home Video recently announced that all future Platinum Series DVDs will feature a link to Internet Movie Database, including ""A Nightmare On Elm Street,"" ""The Corruptor"" and ""Blast From The Past."" In exchange, New Line has secured banner advertising on Internet Movie Databaseís Web site, which will drive the New Line corporate site.""We're excited to provide New Line Home Video with background information from our extensive movie database and give consumers a superb DVD experience,"" remarks Colin Needham, Managing Director, Internet Movie Database Ltd.Uproar.com In conjunction with the DVD release of ""Blast From The Past,"" New Line Home Video has partnered with Uproar.com, a leading global Internet entertainment company which produces online games. Uproar.com has created a special ""Blast From The Past"" version of its popular Trivia Blitz game, that is currently live on the company's Web site at http://www.uproar.com/games/blitz/blast. The trivia game, which will run through October 31, contains new questions each day about the 1960's and offers players the chance to win DVD and VHS copies of ""Blast From The Past,"" as well as a DVD player.Load Media New Line Home Video was the first major Hollywood studio to provide Load Media (www.loadmedia.com) with clips of its films to be accessed by users visiting the Web site. These clips can be subsequently e-mailed to friends, and by clicking on the clips, they can launch directly to the New Line online store where they can purchase that particular film. Load Media is a young, hip online video magazine featuring timeless clips from movies, TV shows, and music videos in addition to headlines from more than 600 Web sites. Morgan Warstler of Load Media remarks, ""New Line Home Video understands the importance of the Internet as a source of unique marketing opportunities and Load Media is one of the cutting-edge online publications.""Interactive Technology And E-Mail Marketing Togglethis Togglethis, the leader in interactive technologies for entertainment marketing and e-mail based messaging has developed an Interactive Freddy Kreuger series for ""Nightmare On Elm Street."" These Interactive Freddy episodes are available on the DVD and on the Internet, via e-mail. Consumers can interact with Freddy Kreuger on the DVD and launch directly to nightmareonelmstreet.com, an interactive Web site supporting the marketing initiative, to buy Nightmare products. Consumers on the Internet who receive the Interactive Freddy series are also able to click through from their computer desktops to the Web site.The togglethis product is the first e-mail marketing campaign to support a VHS or DVD release, and it allows New Line Cinema to communicate with Freddy fans and inform them about additional ""Nightmare"" products. Marc Singer, Co-founder of togglethis comments, ""We are very excited to work with New Line Home Video especially after the success of Interactive Austin Powers and Interactive Lost In Space products. Togglethis technology is all about driving consumers to action. In the case of Interactive Freddy, weÇre helping New Line reach their DVD and home video audience on the Internet and through e-mail, and then convert them to active customers.""Interactive Media Blizzard Entertainment Games After its successful partnership with Rush Hour, one of the top 3 selling DVDs to date in 1999, New Line Home Video extends its extensive marketing relationship with Blizzard Entertainment, a leader in interactive games. Cross-promotional opportunities include ""A Nightmare On Elm Street"" trailer on Diablo II and other popular titles from Blizzard, a $10 rebate off ""A Nightmare On Elm Street"" VHS or DVD box set insert for thousands of PC games including Diablo and Diablo II, and an advertisement for Diablo II on New Line Home VideoÇs ""The Corruptor."" Best known for blockbuster hits including the WarcraftÆ series, Starcraft? and Diablo?, Blizzard EntertainmentÆ (www.blizzard.com) is a premier publisher of entertainment software renowned for creating many of the industry's most critically acclaimed games.""Cross-promoting Blizzard EntertainmentÇs computer games with New Line Home VideoÇs properties creates a unique marketing opportunity for both parties,"" comments Mike Morhaime, President and co-founder of Blizzard Entertainment."" We are able to push customer exposure to titles beyond a single medium by blending the computer and home video experience.""New Lineís DVD-ROM Initiative According to computer industry estimates, over six million PCs have been equipped with DVD-ROM drives as of 1999. All DVD video titles can be viewed on these DVD-ROM drive equipped PCs. New Line is a leader in developing special features that enhance the entertainment experience of viewing a motion picture on a home computer. ""By including such elements as the screenplay, original games, and active Internet Web links, New Line DVDs provide an unparalleled entertainment experience for PC users,"" states Steve Ramirez, Vice President of Marketing, Sell-Through. New Lineís first DVD-ROM titles have quickly become bestsellers. The ""Lost In Space"" Platinum Series DVD and ""Blade"" Platinum Series DVD both broke the record for first week sales. According to VideoScan, the ""Blade"" Platinum Series DVD and the ""Rush Hour"" Platinum Series DVD are the second and third best-selling DVD titles for 1999. To date, more than 20 percent of New LineÇs DVD-ROM discs have been used in a PC. As a result, New Line plans to release at least 15 day-and-date DVD-ROM titles in 1999.About Net LineNew Line Home Video distributes all of New Line Cinema and Fine Line Features theatrical films on video and select titles on DVD. The company also distributes feature films and non-theatrical programs acquired or produced by New Line Home Video and New Line Television. New Line Cinema is the leading independent producer and distributor of theatrical films. New Line also licenses its films to ancillary markets including cable and broadcast television as well as in all international markets.