CoolAudio.com ñ New Web-Based Shopping For Home Theatres And Stereo Systems Exclusive Brands, Products and Services Create Unique Consumer Friendly Community for Home Entertainment Purchases And Information
CoolAudio.com, dedicated to bringing the audiophile experience to the world at large, has launched a new online service that uses cutting-edge Web technology to create for consumers a unique home entertainment community. The CoolAudio experience introduces consumers to a broad variety of brands and products, supported by a network of custom installation professionals and dealers, fast online advice, and in-depth information resources. The exceptionally user-friendly CoolAudio experience features audio and video equipment from around the world, including several highly regarded European brands as a part of the companyís CoolExclusivesô program. The company also offers consumers, through its unique CoolInstallerô program, access to a network of full-service custom installers who are available to professionally set up home theatre and stereo systems purchased through CoolAudio.com, and to familiarize customers with their systemís operation. The complementary CoolDealerô program provides consumers access to a national network of store-based A/V dealers who are authorized to display, demonstrate, sell and install CoolAudio systems to consumers who choose to follow up their online shopping with a visit to a CoolAudio affiliated dealer. To help deliver the CoolAudio message to consumers, CoolAudio.comís launch will be supported by an integrated marketing campaign that includes advertisements in key national print publications, as well as on TV and radio. ""CoolAudio.com is redefining the e-commerce experience by providing professional support and guidance before, during, after, and beyond the online purchase,'' said CoolAudio.com Chairman and CEO Raj Bhatia. ""Unlike the department store approach of stocking every product ever made, our Web store showcases only products that pass our stringent quality and performance criteria. We limit our selections in each price category to the world's best-made equipment that also delivers the biggest bang for the buck.'"" ""Todayís home theatre and stereo systems deliver an entertainment experience beyond what most consumers expect,"" commented CoolAudio.com President and Vice President of Marketing Marco Protano, an experienced brand builder for Bank of Boston, RJR Nabisco, and Clairol. Protano added that ""CoolAudio.com is designed to help consumers share in this great leap in performance quality by bringing to them first-quality products from around the world, using the most engaging and informative means available online and off, and at competitive prices."" To achieve CoolAudio.com's guiding mission of giving consumers easy, affordable and no-risk access to the best Home Theaters, stereo systems and individual components, the company has secured exclusive and selective North and South American distribution rights to ""best-of-class"" products from specialty European and U.S. A/V manufacturers, featuring product offerings in all price ranges. The specialty brands include Chord, Wilson Benesch, Audes, BC Acoustique, Wharfedale, Roksan and Quad. In addition, CoolAudio.com carries such popular brands as Aiwa, Harman Kardon, Parasound, JBL, JVC, ProScan, Samsung and Toshiba. The unique CoolInstaller program has been established to provide consumers with what the company says is an unparalleled level of service, exceeding their expectations. Affiliated installation firms are highly experienced in all areas of the custom installation industry, and are available to CoolAudio customers as full-service consultants as well as set-up specialists. In addition to providing important services to CoolAudio customers, CoolInstaller affiliates receive the opportunity to benefit from CoolAudio.comís national marketing campaign, as well as their own ability to demonstrate and sell CoolAudio.comís extensive product line. CoolAudio.com offers a variety of information-based resources and services to help consumers make selections and answer questions. Foremost among them are the extensive CoolAudio Catalog and the Personal Recommender, a software tool to help users select their ideal system. Additional resources include jargon-free articles covering key aspects of the home theatre and stereo system experience, product ratings and reviews, and real-time access to CoolAudio experts to respond to questions on the spot. CoolAudio.com will have a strong presence at CEDIA Expo ë99 in Indianapolis to demonstrate the benefits and value it offers custom installers. Installers seeking further information about the companyís CoolInstaller program should contact CoolInstaller Development Director Steve Faber at 206 484 8224.