""Detroit"" Rocks On DVD Before VHS
New Line Home Video is taking the unprecedented step of releasing a DVD version of teen comedy ""Detroit Rock City"" three weeks before the VHS version. The DVD will debut in stores December 21 for $24.98. The VHS version will be released to the rental market January 11. New Line marketing executive Sarah Olson-Graves said that the strategy to release the DVD first was dictated by unusual circumstances. With this holiday season expected to be the biggest ever for sales of DVD-Video players, New Line wanted to capitalize on the opportunity to get the DVD out when demand will be strong for the purchase and gift-giving of DVD titles to go with newly purchased machines. Source: The Hollywood Reporter