Broadcasters, field production and post-production professionals are invited to learn about Panasonic Broadcast's latest, leading-edge HDTV equipment during the company's ""HD Groundswell"" roadshow taking place this November in key U.S. cities. The ""HD Groundswell"" event features hands-on demonstrations of Panasonic's most advanced HDTV products including the all-new DVCPRO HD high definition acquisition and recording solutions for studio, field production and post applications. Key DVCPRO HD products on display include the AJ-HD150 studio VTR and AJ-HDC10 camcorder, ideal for HDTV acquisition, production and broadcasting. The AJ-HD150 VTR is compatible with all existing DVCPRO and DVCPRO 50 cassettes, and offers an optional internal upconverter capable of playing back standard definition (525 line/480i) DVCPRO cassettes in 1080i or 720P HDTV format. The AJ-HDC10 1 million pixel 2/3-inch 3-CCD camcorder offers high mobility, high-definition field acquisition. Also on display is the new AK-HC830 2 million pixel 2/3-inch 3-CCD 1080i portable camera for sports and high-performance field production acquisition.Supporting the new products are a wide range of established Panasonic HDTV products including: the AJ-HD2700 D-5 HD VTR (D-5 HD is the de facto standard for HDTV program delivery and the mastering standard for HDTV telecine transfers); AV-HS3100 HD production switcher with built-in digital effects; the AJ-UFC1800 Universal Format Converter; and the AT-H3017W 30-inch HD master monitor and the AT-1915DA 19-inch rack-mount HD monitor.""With the launch of so many prime time shows in High Definition this Fall season, Panasonic Broadcast is seeing a groundswell of interest in HDTV video production and broadcast-related equipment as additional markets prepare to transmit DTV. Producers and broadcasters alike are showing strong interest in cost-effective HDTV-ready and true HDTV resolution products to support the requests from clients for HDTV mastering and production work,"" said Stuart English, Vice President, Marketing, PBTSC. He continued, ""The launch of DVCPRO HD is a very important event for our industry. As we migrate DVCPRO into cost-effective but high-performance HD acquisition and recording, our customers are able to fully leverage Panasonic's strategic R&D investment. DVCPRO is a unique fit for the industry's stated requirements - cost-effective, I-frame only compression, MPEG compatible, and scalable resolution, and we offer 25Mbps for news, 50Mbps for studio use and now 100Mbps for HDTV. Just for good measure, throw in the fact that any DVCPRO cassette recorded at a lower bit rate can be played back in 1080i or 720P HD resolution by our flagship product the AJ-HD150, and it is clear that DVCPRO is the complete production package for the DTV age.""Panasonic ""HD Groundswell"" roadshow dates and locations are: November 2nd in Los Angeles at PBTSC's headquarters in Universal City (just completed);November 5th in Chicago, IL, at the Knickerbocker Hotel; November 9th in Atlanta, GA, at the J.W. Marriott Hotel (Buckhead, GA); November 12th in Miami at the Courtyard by Marriott (Miami Airport West); November 20th through 22nd at the Society of Motion Picture & Television Engineers (SMPTE) conference in New York, NY at the Marriott Marquis Hotel; December 1st and 2nd in Washington, D.C. at the Government Video Technology Expo at the Washington Convention Center. For further details on a specific ""HD Groundswell"" event, phone 323 436 3689.About PBTSCPBTSC is a leading supplier of broadcast and professional video and audio products and systems. PBTSC is dedicated to providing customers with comprehensive equipment choices, from Emmy Award-winning D-5 high definition and DVCPRO digital VTRs to ultra-bright presentation systems and advanced digital audio mixing consoles.
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