11-Nov-99

Media 100 And ICE Announce Strategic Relationship To Accelerate Streaming Media Compression

Media 100 Inc. and ICE (Integrated Computing Engines) announced a strategic relationship to provide accelerated streaming media compression tools for Web site creators and other professionals interested in broadcasting video on the Internet. Powered by ICE's hardware and software acceleration technology, Media 100's streaming media tools speed the delivery of Internet video projects from four to eight times faster than software-only speeds. The ICE-sourced technology is exclusively available in the Media Cleaner Power Suite from Terran Interactive, a wholly owned subsidiary of Media 100. Today's desktop systems often need hours of processing time to format just minutes of video for Web delivery. With the addition of ICE's technology to Media 100's high-quality video production tools, customers now have an optimized solution that can save hours off the streaming media production process. ""Media 100 is committed to providing accelerated solutions for streaming media production for customers creating Internet video,"" said John Molinari, Chief Executive Officer of Media 100. ""Our relationship with ICE brings aboard their award-winning hardware acceleration technology, giving our customers the very best tools available for production of streaming media content for the Web."" ""We are an industry of immense time pressures, and if video creators don't have the power to move from video to the Web in literally minutes, they may lose out in the race against their competitors,"" said Bob Sullivan Chief Executive Officer of ICE. ""ICE and Media 100 share a common vision for streamlining their customer's workflow from end to end. With the integration of our technology, the same desktop that creates and edits streaming media content can now distribute it to the Web and other digital formats in record time."" About Media 100 Media 100 Inc. of Marlboro, Massachusetts, USA, (Nasdaq: MDEA) focuses on the digital content creation and delivery marketplace. Since 1993, its award-winning Media 100 and Finish digital video systems for Macintosh and Windows NT have redefined the digital video industry by making content creation easier, more productive and more affordable for traditional video customers. With over 24,000 systems installed in more than 50 countries worldwide, the Company's digital video systems are used in the creation of programs for broadcast and cable television, education, corporate training, animation, CD-ROM, DVD-ROM and streaming media for the Internet. For more information, visit www.media100.com. Terran Interactive, a wholly owned subsidiary of Media 100, develops and markets Media Cleaner Pro, which is widely recognized as the industry standard application for preparing the highest quality streaming Internet video. Visit www.terran.com for information about Media Cleaner products. About ICE Founded in 1994 and based in Waltham, Massachusetts, Integrated Computing Engines (ICE) is a leader in accelerated digital video solutions for desktop video capture, special effects, finishing and distribution and is used extensively by professional producers of video, film, Web graphics, DVDs, CD-ROMs and other moving images. The ICE hardware/software architecture easily integrates into standard MacOS and Windows NT platforms, turning desktops into affordable superfast systems. ICE is privately held and has strategic relationships with SCP Private Equity Partners L.P., Citicorp and Compaq Computer Corporation.

For more information, visit www.iced.com.