Creative's Sound BlasterÆ Shipments Exceed 100 Million Unit Milestone
Creative Technology Ltd. (Nasdaq: CREAF), the leading provider of multimedia products for personal entertainment, today announced the company's Sound BlasterÆ line of audio products has surpassed the 100 million mark in number of units shipped worldwide. This coincides with the 10th anniversary of the product line's launch. To celebrate this momentous occasion, Creative will be showcasing Sound Blaster Live! Platinum during its live theater presentations at COMDEX Fall 1999, November 15-19 in Las Vegas, Nevada. The event promises to pump up the audio and serve up tantalizing eye candy with its full line of hardware and personal digital entertainment (PDE) Internet solutions. ""In a highly competitive Information Technology market, there are very few high-tech products that last more than a few years. Ten years is definitely a very long life-span for such products like the Sound Blaster. To be able to ship over 100 million units of Sound Blaster demonstrates Creative's continued commitment to meet and exceed the needs of its consumers over a long period of time,"" said Sim Wong Hoo, Founder and Chief Executive Officer of Creative Technology Ltd. ""Creative has spent the last decade working closely with its customers to produce generation after generation of exceptional audio cards. Having hit this amazing milestone, it is clear that the Sound Blaster will continue to extend its legacy for many more generations to come."" To date, more than 60 percent of all PC audio systems have, according to industry analyst estimates, been built using Creative's Sound Blaster technology. As the industry standard in PC audio, Sound Blaster compatibility is a well-recognized requirement for most PC sound systems on the market. In addition to providing truly innovative sound, the Sound Blaster line of products provide the reliability, quality and tremendous value that customers expect from the Creative brand. ""Sound Blaster was launched ten years ago at Comdex Fall 1989. The growing family of audio products has garnered many positive reviews, won head-to-head comparisons with competitors and acquired numerous awards and accolades. The latest Sound Blaster Live! Platinum line - the seventh generation of Sound Blaster - received even more rave reviews from both gaming and mainstream media. About Creative Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the ""Blaster"" family name. With the new Sound Blaster PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. Source: Creative Technology Ltd. Web Site: http://www.soundblaster.com