HiFi.com Announces Shopping Agreement With America Online
HiFi.com, one of the Internet's most complete audio and video shopping resources, today announced that it has signed an agreement with America Online (AOL) for a Gold tenancy in the Home Theater department of the Shop@AOL, AOL.COM, CompuServe, Netscape, and Spinner shopping destinations. HiFi.com is a sister company to Cambridge SoundWorks and a wholly owned subsidiary of Creative Technology, Ltd. (Nasdaq: CREAF). ""HiFi.com's agreement with America Online is a cornerstone in our mission to become a dominant brand in the consumer electronics market,"" said Michael Sullivan, President of HiFi.com. ""This alliance enables us to reach an audience of 46 million consumers. We will continue to partner with other industry leaders to build this brand."" HiFi.com's agreement with AOL is part of the company's branding strategy. This strategy also includes an integrated marketing campaign, developed by Mullen in Wenham, Massachusetts which includes a national TV and radio advertising program running on CBS and Fox Television, and the CBS Radio Network. ""We look forward to offering our Shop@AOL consumers the great home entertainment and consumer electronics resources offered by HiFi.com,"" said Greg Shove, AOL Vice President of Interactive Marketing. ""HiFi.com was one of the first merchants to be on CompuServe's virtual mall in 1995 - this is a welcome return for HiFi.com to CompuServe as well as to the audiences of our other brands."" The Internet's Most Complete Audio/Video Shopping Experience Because of exclusive online distribution agreements with several of the industry's leading manufacturers, HiFi.com offers consumers an unmatched selection of high-quality, high-performance audio and video products. Users can also customize the site's navigation according to their electronics expertise and use a comprehensive selection of audio research and comparison-shopping resources. HiFi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Onkyo, Infinity, Harman Kardon, JBL, Philips, Samsung, Sony, JVC, Panasonic, Aiwa, Niles, Russound, Kodak and Creative Labs, Inc. HiFi.com also features the Internet's friendliest consumer purchase policies including free shipping*, a 45-day total satisfaction in-home trial guarantee (with free return shipping*), E maticô price protection, and E-xtendedô warranty protection. Note: *Polices and e-commerce features subject to change and to certain conditions. See HiFi.comís site for specifics. Certain large TVs and heavy or oversized products do not qualify for free shipping or free return shipping. These products, most of which cannot be shipped by UPS, will be shipped to the customer's home using HiFi.com's custom delivery service for a flat fee of $100. Those products will be delivered to the customer's home by movers, unpacked and placed in the room of their choice. About HiFi.com HiFi.com, a wholly-owned subsidiary of Creative Technology, Ltd., is the ultimate authority and provider of online home entertainment products, making the shopping experience the most satisfying and most positive one consumers can have when purchasing home audio and home video products. HiFi.com, sister company to Cambridge SoundWorks, was created to provide its online customers the world's leading brands of consumer electronics for home entertainment. With extensive selections, valuable information and exceptional advice from the finest collection of audio, video, and home electronics experts, HiFi.com can deliver the goods that best fit the customer's needs. Source: HiFi.com Web Site: http://www.hifi.com/