GetPlugged.comís A/V Specialty Web Site

KnowledgeLinkís recently instituted getplugged.com Web site is being billed as one of the A/V specialty dealerís options for getting on the Internet bandwagon with a viable business ml that marries their expertise as specialists with their desire to participate at some level in the e-commerce tidal wave ñ without marring their specialist identities. According to Sunil Mehrotra, KnowledgeLinkís President, Level One participants, whereby dealers would allow a ""hot link"" to be made to heir own Web sites via KnowledgeLinkís site, numbers 70 as of the recent CEDIA Expo, and that the company expect to reach the100-participant level soon thereafter. Already, KnowlegeLink had 40 signed letters of intent from retailers or installers for participation at Levels Two and Three, which entail deepening degrees of dealer commitment touching on actual on-line selling, order fulfillment, warehousing, shipping and commission arrangements.The sits is currently displaying more than 50 manufaturersí products and prices. The aim is to keep pricing at Manufacturer Advertised Price (MAP) levels. Mehrotra says that ""at the end of the day, you need brick-and-mortar retailers, and ours is the only model that protects that type of distribution completely.""Source: AudioVideo International