DVD Express Ships its First Off-Line Catalog
Partners With Toshiba, Hawaiian Airlines, Outrigger Resorts For ``EXPRESSway To Paradise'' Sweepstakes
DVD Express, one of the Internet's leading video retailers and authorities on DVD, Tuesday launched its first off-line catalog and a $3 million ""DVD Expressway to Paradise"" sweepstakes to kick off the holiday season. ""DVD Express aims to make the customer experience fun, efficient and stress-free,"" said Michael Dubelko, CEO and Founder of DVD Express. ""We want to introduce shoppers to DVD Express with something they are familiar with - a tangible, paper catalog - as well as offer them the opportunity to win something great."" Featuring the tagline ""Take Hollywood Home for the Holidays,"" DVD Express is distributing more than 2 million copies of its first off-line catalog in major market newspapers around the country, including the New York Times, Los Angeles Times, Seattle Post Intelligencer, Dallas Morning News and Chicago Tribune, among others. Developed in conjunction with major movie studios and leading home video distributors, including Columbia TriStar, Universal, Warner Home Video, Artisan, MGM, Fox, Paramount and Disney, the catalog features promotion of the hottest DVD titles this holiday season. Additionally, the catalog spotlights deals on consumer electronics, video games, studio-licensed merchandise, movie music and home-entertainment-related accessories. It also features tips on how consumers can make their holiday shopping more efficient by utilizing special features at DVD Express. The catalogs, as well as DVD Express.com, will feature the ""EXPRESSway to Paradise"" sweepstakes, where all consumers who order from DVD Express from now through year-end will receive a scratch-and- win game piece. They can win a grand-prize Hawaiian vacation from Hawaiian Airlines and Outrigger Resorts; other prizes include Toshiba products such as Toshiba (SD6109C) DVD Player/Receivers, Toshiba (SD2109) DVD Video Players, Toshiba Spread Spectrum cordless phones, or a trial subscription to Game Fan magazine. DVD Express will be promoting the sweepstakes on major market radio stations around the country throughout the holiday season. About DVD Express DVD Express, based in Los Angeles, and located on the Web at www.dvdexpress.com, is one of the leaders in entertainment product retailing, which immediately provides customers with selection, service, and value. Top rated for customer satisfaction by Forrester Research, Time Digital, Harris Interactive and BizRate.com, the company has grown to become one of the dominant forces in video retailing since its launch in April 1997. Merging the future of home entertainment with the future of shopping under the single banner of ""High Speed Entertainment,"" DVD Express offers customers more than 4,000 DVD-movie and DVD-ROM software titles at daily discounts of up to 50% as well as music soundtracks and video games. In addition to online retail, DVD Express is the premier Web destination for DVD, home entertainment and movie enthusiasts, offering a robust online community with entertaining DVD-related editorial content (www.dvd.com), contests, promotions and auctions. DVD Express can also be found online through its partnerships and advertising deals with the AOL Network (Keyword: DVD Express), AOL.com, CompuServe, Go.com (formerly Infoseek), NBC's Videoseeker, Compaq, Gateway and AltaVista.