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Play Incorporated Launches Internet-TV Network PlayTV.com
Today at Streaming Media West, Play Incorporated announced the birth of a new Internet-television network, PlayTV.com. In broadcast trials for the past eight months, today PlayTV streams more live, original content than any other Internet TV network - 12 hours a day, five days a week - reaching a diverse fan-base around the globe. From first-time broadcasters to Hollywood celebrities, PlayTV brings content creators from around the world together to produce hundreds of original programs that serve as an alternative to broadcast television. On a given day, viewers may be treated to notorious radio personality Alex Bennett's news commentary and celebrity interviews from his home studio in the heart of San Francisco; That same evening they can catch PlayTV's own Revelstoke Jim dishing up small-town stories from deep in the woods of British Columbia, Canada. ""PlayTV is a traditional television network turned upside down and reengineered for the Internet,"" said PlayTV Executive Daniel Kaye. ""Each original show combines the best features of conventional entertainment mediums with the real-time interactivity that can only be found on the Internet."" From the ravings of two seriously demented ""Star Trek"" fans on PlayTV's ""The Prime Directive,"" to the reflections of Kiki Stockhammer - one of the high-tech industry's most well-known and loved evangelists - on ""Kiki at Midnight,"" each show caters to a geographically diverse audience looking for unique programming. The highly interactive network offers its already-loyal fan base an integral role in shaping its live shows, through instant messaging, phone calls and e-mail. PlayTV also provides programming on-demand, for viewers unable or unwilling to schedule their lives around their entertainment. PlayTV offers content creators wishing to syndicate their programs a home on its network. It also provides advertisers a unique opportunity to reach focused audiences with highly targeted advertising - from Internet television commercials to e-commerce. ""PlayTV's diverse programming gives marketers the overwhelming advantage of knowing the exact demographics of each show's audience,"" Kaye said. PlayTV is an affiliate member of Play Streaming Media Group (PSMG), which provides the network with the world's most advanced production technologies, such as GlobeCaster Internet Broadcast Stations, as well as distribution solutions and program syndication opportunities with other Internet TV networks and portal sites. PlayTV offers high-quality viewing options for people with 28 or 56k modems, or high-bandwidth connections such as cable modems or consumer Digital Subscriber Lines (xDSL).