ETown.com To Provide Yahoo! Shopping With Consumer Electronics Content

ETown.com (http://www.etown.com), a premier online source for consumer electronics information and shopping, today announced a distribution agreement with Yahoo! (Nasdaq: YHOO), a leading global Internet media company, to provide content to the electronics area of Yahoo!Æ Shopping (http://shopping.yahoo.com). Yahoo! Shopping users now will have access to etown.comís in-depth consumer electronics news, reviews, product comparisons and online buying guides.""Weíre pleased to work with Yahoo! to provide their users with our rich content,"" said Robert Heiblim, CEO of etown.com. ""With Yahoo!ís global reach and brand recognition, etown.com has the ability to deliver our unparalleled consumer electronics shopping experience to millions of Web users.""""etown.comís vast library of reviews and content will enhance our userís online shopping experience,"" said John Briggs, Director of Production for Commerce, Yahoo!. ""etown.comís content provides people who use Yahoo! Shopping with the information they need to make smarter purchase decisions."" The agreement features an extensive integration of etown.comís award-winning content into Yahoo! Shopping. etown.com content on Yahoo! Shopping will be co-branded and includes links to the etown.com Web site. Yahoo! Shopping users also will be able to purchase products from etown.comís Yahoo! store.etown.com: etown.com is a leading online source for consumer electronics information and shopping, offering fun, easy and informative solutions for choosing among the myriad of consumer electronics products available today. etown.com's compelling, expert and comprehensive content, along with its unique technical solutions, takes the stress out of finding and buying electronics gear. Targeted to consumers and A/V enthusiasts at all levels, the site is lead by long-time CE industry veterans who are assembling the Dealer Web Retail Federation, a quickly growing association of brick-and-mortar and online retailers that will give consumers access to the Internetís largest selection of consumer electronics gear. The highly-awarded (etown.com site was launched in January 1996 by longtime consumer electronics reporters David Elrich, Mark Fleischmann, Ron Goldberg, Harry Somerfield and Stewart Wolpin.