ETown.com Adds Widest Selection Of Consumer Electronics Products On The Internet And Expert Advice To LycoShop
ETown.com (http://www.etown.com), the premier online source for consumer electronics information and shopping, today announced a broad-based co-branding, advertising and content agreement with Lycos, Inc. (NASDAQ: LCOS), the fastest growing Internet portal and the worldís largest online community. The addition of etown.com as a co-branded featured shop (http://www.etown.lycos.com) in the electronics area of LYCOShop offers the nearly 30 million monthly visitors to the Lycos Network the widest selection of consumer electronics available on the Web. Under the agreement, the companies have built a co-branded electronics shopping area that includes links to etown.com, enabling users to purchase products from etown.comís ""DealerWeb"" of brick-and-mortar and online fulfillment partners. etown.com will also provide integrated content throughout the electronics area of LYCOShop in the form of buying guides and expert advice from etown.comís extensive Knowledge Bank. etown.com and Lycos are also sponsoring holiday promotions in LYCOShop as well as on Wired News and other Lycos Network Web sites. ""Weíre delighted to team with Lycos to bring millions of Web users a superior electronics shopping experience,"" stated Robert Heiblim, CEO of etown.com. ""We believe the addition of etown.comís buying guide and consumer advice content will help LYCOShop users gain a better understanding of consumer electronics, empowering them to make more informed purchasing decisions."" ""etown.com is an exceptional consumer electronics resource, and weíre excited to include them in LYCOShop,"" said Jeff Bennett, Vice President and General Manager of e-commerce for Lycos. ""Consumer electronics is expected to be one of the hottest categories for online shopping this holiday season, and the content that etown.com provides in addition to the broad product selection will deliver a great user experience."" About etown.com Founded in 1996, etown.com is the leading online information and shopping resource for buyers of consumer electronics (CE) products. Through its Web site, etown.com provides consumers with the most comprehensive, award-winning CE content, commerce, and community in any medium. Its DealerWeb of fulfillment partners gives consumers access to the Internetís largest selection of consumer electronics gear. Additionally, etown.com provides state-of-the-art customer support on and off-line, before, during and after any purchase. Co-branding and content partners include Yahoo! and Lycos. etown.com has offices in New York, NY and San Francisco, California. For more information visit www.etown.com. About Lycos Founded in 1995, Lycos, Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services and a comprehensive shopping center. The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Suck.com, MyTime, Sonique and Quote.com. Lycos.com (http://www.lycos.com), ""Your Personal Internet Guide,"" is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Massachusetts, Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe, Asia and Latin America.