30-Dec-99

Apple Ships Cinema Display

Largest LCD Ever Brought To Market

In a move that brings the largest LCD ever to market, Apple (NASDAQs: AAPL) is shipping its Apple Cinema Display, a 22-inch all-digital flat panel that features a razor-sharp, distortion-free image and unique wide format design. Combined with the new all-digital Power Mac G4, the Cinema Display creates the ultimate system for creative professionals. ""The Apple Cinema Display is the best looking, best performing all digital flat panel ever made,"" said Phil Schiller, Apple's Vice President of Worldwide Product Marketing. ""Combined with the industry-leading high-performance graphics engine in the new Power Mac G4, the Cinema Display provides design and publishing professionals with an ideal system to perform the most demanding tasks."" The Apple Cinema Display, which incorporates LG.Philips LCD Co.'s 22-inch Active Matrix LCD, is twice as bright, twice as sharp and has three times the contrast of CRT displays, plus zero flicker. Its display data is supplied digitally from Apple's Power Mac G4 computers, and it provides an integrated two-port hub that allows users to quickly and easily attach USB peripherals. Slim in design, the display can feature two full-sized pages on the screen simultaneously - a critical feature for design and publishing professionals who demand a large virtual workspace. LG.Philips last month announced mass production of the LCD. In addition to the Apple Cinema Display, Apple is also shipping a new 15-inch, all-digital Studio Display that features a digital video interface that is compatible with all configurations of the new Power Mac G4 line. The new Power Mac G4, with PowerPC G4 processors running at 350, 400 and 450MHz, offers higher graphics performance and brings breakthrough features, such as AirPort wireless networking, across the entire line. Pricing And Availability The Apple Cinema Display is sold exclusively through The Apple Store, bundled with a new Power Mac G4 computer. The Cinema Display is priced at US$3,999, and the Power Mac G4 starts at US$1,599, for total bundle prices starting at US$5,598. The new all-digital Studio Display, priced at US$1,299, is available separately through The Apple Store and Apple Authorized Resellers. About Apple Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Source: Apple Computer, Inc. Web Site: http://www.apple.com