Entertainment Weekly Ranks BigStar Number One Movie Site
Newsweekly Validates Shop-A-Tainmentô Strategy
In its January 14 issue, Entertainment Weekly has ranked bigstar.com as number one in its list of the Top 10 online movie sites for film lovers. Bigstar.com ranked ahead of Moviefone.com, Hollywood.com, imdb.com and Reel.com. Bigstar.com, a leading Shop-A-Tainmentô destination and online movie store, is operated by BigStar Entertainment Inc. (NASDAQ: BGST, www.bigstar.com). The Entertainment Weekly ""Hot Web Sites"" list ranks the Top 10 movie sites by unique visitors and total time spent at a site, based on statistics obtained from a Web ratings source for the week ending December 26, 1999. BigStar's unique visitors were listed as 600,953, almost twice as many unique visitors as the number two-ranked site moviefone.com, which had 355,585 unique visitors for the same week. CEO of BigStar Entertainment David Friedensohn said, ""This ranking shows that BigStar's Shop-A-Tainment strategy works. Our content offerings on movies and movie stars incorporated into a fun shopping environment attracts users again and again."" Shop-A-Tainment is the new Internet term that describes the combination of a fun online shopping experience with an entertaining, interesting and informative environment. Bigstar.com's Shop-A-Tainment strategy integrates captivating information about movies and movie stars within a fun shopping site resulting in one of the most entertaining shopping experiences for movies online. About BigStar BigStar Entertainment, (www.bigstar.com; AOL keyword: BigStar) is a leading Shop-A-Tainment filmed entertainment destination site, based on internal analysis of traffic, sales and other metrics. www.bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs). BigStar has forged strategic alliances with companies including Value Vision (Nasdaq: VVTV), StarMedia (NASDAQ: STRM), AOL's MovieFone (NYSE: AOL), Shop-at-AOL, Earthlink (NASDAQ: ELNK), Yahoo! Chat (NASDAQ: YHOO), fortunecity.com and Flirt.com among others.