Sonic Solutions can be contacted on the web at www.sonic.com.
Sonic Solutions Launches ""Business Of DVD"" Seminar Series
Forum To Teach DVD Technology, Business Principles, And Production Process
Sonic Solutions announced Monday the launch of a 45-city seminar series entitled ""The Business of DVD"" to be offered January through March of this year. This latest seminar series by Sonic will provide attendees with a business perspective on DVD production and include topics such as tapping the entertainment power of DVD, finding and keeping DVD customers, understanding today's market and customer demographics, project planning strategies, and rethinking facility design for DVD production. DVD project workflow will also be discussed, including whether the user chooses to work on a single computer workstation or in a workgroup to take advantage of a distributed workflow model for further efficiency and productivity. In addition, the tour will provide a special focus on the latest trend in DVD - that of publishing DVD directly from Avid, Media100 or other non-linear editing systems. Using Sonic's latest technology, participants will learn to seamlessly convert digital video from their editing systems into MPEG-2, add interactive menus and print onto DVD. Designed to assist post facility owners and managers, corporate communication and production managers, multimedia publishers, advertising agency creatives, game developers, and mastering engineers, Sonic's ""The Business of DVD"" seminar series will introduce attendees to all of the steps involved in DVD production, from MPEG-2 variable bit rate (VBR) video compression, to audio preparation and encoding, and DVD authoring and formatting, to title proofing and final disc layout. Finally, attendees will be introduced to real-world approaches to preparing content, handling assets, creating elaborate interactive titles, working with high-density DVD-Audio, linking to the web with Sonic eDVD to create DVD-embedded content, and building hybrid DVD-ROM/DVD-Video productions, allowing them to keep at the leading edge of this important market. ""With the rapid adoption of the DVD format at the consumer level, there has been a dramatic surge of interest in how to produce DVD titles,"" said Christopher Kryzan, Senior Vice President of Marketing at Sonic Solutions. ""Sonic has created this seminar series to offer attendees a real-world perspective on the business aspects involved in setting up a DVD production facility, providing information Sonic has gained as the foremost supplier of DVD production systems."" The first of the ""Business of DVD"" seminars will be held in Syracuse, New York on January 12, with additional seminars scheduled in major cities worldwide, including New York, Chicago, Washington DC, Los Angeles, Amsterdam, London and more, through March 2000. To register or to learn more about the seminars, customers may visit Sonic's Web site at www.sonic.com or contact the seminar coordinator at dvdseminar@sonic.com. About Sonic Solutions Based in Marin County, California, Sonic Solutions designs and manufactures DVD publishing systems used by video, audio and multimedia professionals around the world to prepare music, video, film, graphics and entertainment software. Sonic DVD Creator is the leading system for producing content for the DVD format, and has been used to create thousands of DVD titles worldwide, for applications ranging from feature film releases to corporate and industrial titles. Sonic DVDit! is the easiest way to publish on DVD and for the first time makes DVD production available to the consumer market. Sonic also offers SonicStudio HD, the leading digital audio workstation used by audio professionals to prepare recorded sound for release on DVD and CD, as well as for film and video soundtracks and broadcast. Sonic is a leader in advancing DVD-Video and DVD-Audio technology and is a full voting-member of the DVD Forum, the standards-setting body for the DVD format.