For more information, contact John I. Taylor, 847 391 8181, http://www.zenith.com.
Digital-Ready Zenith Ushers In 21st Century
Retooled, rejuvenated and re-energized after completing its restructuring, Zenith Electronics Corporation ushered in the 21st Century with a major digital presence at the 2000 International Consumer Electronics Show. Armed with a new marketing theme - ""Enjoy The View""ô - the company showcased ""products and technologies that will provide Zenith dealers a bridge to the digital future,"" according to Ian Woods, President and CEO. ""Weíre sending a strong message to retailers and consumers that not only is Zenith back, weíre back in a major way, prepared for digital leadership in the new millennium,"" Woods said. That digital leadership is exemplified throughout Zenithís 8,800-square-foot booth, which includes one of the worldís largest plasma high-definition displays, a broad assortment of flat-screen TVs, digital-ready and HDTV models, digital audio products, and more. The companyís senior sales executive, Zenith Sales Company President Bill Sims, called CES 2000 ""the launch pad for the New Zenith,"" saying: ""Never before in our 82-year history has Zenith had such an impressive array of futuristic technologies and such a significant CES presence."" ""Zenith is now financially stable and focused on the digital future,"" CEO Woods added. ""And today marks a new beginning as we reposition the famous Zenith brand and build on our technology and distribution strengths."" Kathy Wolfe, Senior Vice President, Product Management and Marketing, said the Zenith CES booth carries the ""Enjoy The View"" theme throughout, with specific areas devoted to core product and technology exhibits. For example, she explained, the ""FlatView"" area showcases Zenithís expanded line of new TV models with the FLATRON true flat picture tube. ""Emphasizing our product roadmap for the future, the ëDigiViewí area high-lights plans for digital-ready TVs, hang-on-the-wall plasma displays and advanced new LCD (liquid crystal display) TVs. And the ëKidsViewí area is devoted to our fun new series of TVs in colorful cabinets and childrenís game TVs."" Dealers attending the show also were invited to Enjoy The View in the boothís theatre when they experience a video presentation emphasizing the companyís commitment to digital television and related technologies. ""The presentation, produced in high-definition, captures the excitement and enthusiasm that permeates the company as we enter the new century,"" Sims said. Complementing Zenithís presence on the floor of the show, is a major event the company hosted to thank Zenith dealers for their support and, again, to begin the repositioning of the company. The invitation-only event on Thursday night featured rock icon Stevie Nicks and comedian Jay Leno in concert exclusively for Zenith dealers. About Zenith Based in Glenview, Illinois, Zenith is a long-time leader in electronic entertainment products and a primary developer of digital HDTV. Zenith completed its operational and financial restructuring last year, emerging in November 1999, as a wholly-owned subsidiary of LG Electronics, a global leader in electronics and digital technologies. Visit Zenith on the World Wide Web at www.zenith.com..