Runco Brings DLP Performance To A New Level Of Affordability

Runco International, recognized as one of the worldís technology leaders in high-performance large-screen video displays, is pleased to introduce an entry-level model into its Reflection Series of refined subcompact video projectors. Runcoís newest model, Reflectionô VX-101, is based on the latest evolution of Digital Light Processor (DLPô) technology developed by Texas Instruments. The Reflection VX-101 emphasizes usability, flexibility, and value. This most affordable member of the sophisticated DLP line promises to widen significantly the appeal of home theater for first-time buyers and budget-conscious video enthusiasts.""The Reflection VX-101 brings genuine high-end imaging with large screen impact to an entirely new group of home-theater enthusiasts,"" says Director of Marketing, Liz Pemble. ""Breaking the $10,000 barrier by a considerable margin with a design that delivers terrific resolution and equally noteworthy livability, we look forward to introducing real Runco video performance to numerous new fans.""The Runco Reflection VX-101 features a single-chip DLP imaging engine that creates near-high-definition visuals on screens up to 300 inches (diagonal). And with an impressive light output of 800 ANSI lumens, the Reflection VX-101 has enough ""punch"" to maintain its impressive look on larger screens, even in rooms where higher ambient light must be tolerated. Runcoís ""mighty miniature"" reproduces both conventional and anamorphic/widescreen programs with full widescreen breadth, and with its SVGA native resolution and 1024x768-pixel data compatibility, the Reflection VX-101 is completely DTV-compatible, providing large-screen impact and improved-definition imaging to digital television.The new Reflection VX-101 offers video input via composite or S-video connection and accepts RGB input via standard 15-pin computer-style cabling for DTV and SVGA computer-graphics display. Adding to its remarkable setup ease and accuracy, the Reflection VX-101 includes easy vertical position-shift allowing flexible placement for widescreen imaging as well as a wide-ranging zoom lens that can be quickly configured for floor or ceiling installations. And of course, since itís a DLP-based projector, the Reflection VX-101 never requires convergence adjustments in order to deliver its best performance. Factor in its astonishingly small footprint and amazingly modest weight, and you have the most consumer-friendly high-performance front-projection display ever built for the serious home-theater buff.The Reflection VX-101 is also compatible with Runcoís new VX-Controller, which expands the capabilities of this projector to accommodate letterbox, anamorphic, and 4:3 (1.33:1) images on the viewerís wide aspect ratio screen-offering all the benefits of a wide screen without sacrificing aspect ratio control. The VX-Controller is an interlace to progressive scaler that combines 10 bit decoding with inverse telecine detection (3:2 pulldown) to virtually eliminate all motion artifacts. As a result, the VX-Controller produces cleaner, higher resolution video imaging than any processor on the market today.About RuncoFounded in 1987 and currently headquarted in Hayward, California, Runco International is a market leader in state-of-the-art front- and rear-projection televisions, flat-panel plasma TVs, video processors, and source components for the consumer market. Runcoís innovations have won numerous awards and citations from the world press. Runco was the first vides company to introduce a multiple-aspect-ratio controller, the ARC-IV, to the home theater market and also the first to introduce and market a line doubler with a multi-frequency projector, in 1990.For more information on Runco International visit them on the Web at www.runco.comVX-101 Manufacturerís suggested retail price: $7,495VX-Controller (available separately): $3,000Availability: January 2000

For more information, contact Liz Pemble, Marketing Director, Runco International 510 293 9154, lizp@runco.com.