For more information, contact Tara D. Lazar email: tara@insight-corp.com, 973 605 1400.
E-Commerce Consumer Spending Dominated By Online Catalog Sales, Says Insight Research
Online catalog sales will account for more than two-thirds of consumer e-commerce spending this year, says a new report by Insight Research. Online catalogs will grab $13 billion in revenue in 2000, or 68 percent of the estimated $19.2 billion total consumer e-commerce market, but their print catalog counterparts are not about to disappear. According to Insight's report ""E-Commerce, Catalog Shopping, and the Internet,"" 16 million US households will spend an average of $815 this year via e-commerce catalogs. E-commerce catalogs are catalogs available both in print and electronically via the Internet or other electronic networks. While translating a print catalog into an online sales vehicle may seem like a straight-forward strategy to cut costs, Insight discovered that print catalog volumes are not being displaced by their online counterparts. For example, a number of consumer catalog companies have found that their Web site promotes distribution of their print catalog. In other words, while the online sales are impressive, e-commerce catalogs are not about to replace traditional print catalogs. Our research found that consumer e-commerce catalog revenue has a growth rate more than triple that of paper catalogs,"" says Robert Rosenberg, President of Insight. ""However, the convenience of having a paper catalog to leisurely flip through cannot be denied. Some consumers will continue to cling to the print catalog even as vendors try to stimulate online purchases,"" concludes Rosenberg. Additional market forecasts are published in ""E-Commerce, Catalog Shopping, and the Internet,"" a 114-page market research study now available from INSIGHT RESEARCH for $4,195. This report provides five-year projections of catalog and non-catalog related e-commerce revenue in both the business-to-consumer and business-to-business segments. Profiles of e-commerce catalog solution vendors and overviews of electronic money and e-commerce security are also included. Insight Research, based in Parsippany, New Jersey, is a highly respected source for telecommunications market research and strategic analysis. An excerpt of this study and a table of contents is available at http://www.insight-corp.com/ecomm.html.