BigStar.com Launches Movie Trailer Magazine On Hyper CD-R
New Product Offers Real-Time Broadcast-Quality Movie Trailers To Movie Lovers Without High-Speed Modems
BigStar Entertainment (NASDAQ: BGST), which operates www.bigstar.com, the leading movie site on the Web according to Entertainment Weekly, today announces the launch of its Web-connected CD-ROM magazine Drive-In that is available to current bigstar.com customers and can be ordered at no charge on the bigstar.com site. Drive-In is a Web-enabled CD-ROM that allows all Web users to watch broadcast-quality movie trailers from BigStar's Web site, regardless of whether they have a dial-up modem or high-speed access. In full-screen mode, the trailers have the quality of broadcast television. Drive-In will be issued quarterly and features access to bigstar.com's proprietary editorial content, product purchase pages on bigstar.com, and view-on-demand movie trailers for recent movie and video/DVD releases, as well as classic movies from the last century. Drive In's volume 1 contains 28 movie trailers including ""Pokemon: The Movie,"" ""Ghostbusters,"" and ""Antz."" The real-time access to BigStar's site for all modem speeds is made possible through a patented rich media-enabling technology called HyperCDÆ Technology, which is made by New York-based BroadBridge Media LLC (http://broadbridge.net). BroadBridge Media is a technology company that owns and markets disc-based technologies that marry the quality of disc-based playback with the real-time interactivity of the Internet. David Friedensohn, CEO of BigStar Entertainment, said: ""Providing a true Shop-A-Tainmentô experience underlies everything we do at BigStar. We have recognized that many of our customers access the Web from home using dial-up modems and may not be able to view movie trailers online. Therefore, we wanted to provide them with a streaming media experience in an easy, uncomplicated fashion. Our Shop-A-Tainment strategy brings customers back time and time again because we have made buying movies online a fun and exciting experience."" Shop-A-Tainment is the new Internet term that describes the combination of a fun online shopping experience with an entertaining, interesting and informative environment. Bigstar.com's Shop-A-Tainment strategy integrates captivating information about movies and movie stars within a fun shopping site, resulting in the most entertaining shopping experience for movies online. Ken Park, President and COO of BroadBridge Media, said: ""With this product and our alliance with BigStar, we have delivered the most powerful return-to-point-of-purchase mechanism the retail world has ever seen. BigStar is really pushing the edge of the envelope with this technology. What makes Drive-In truly spectacular is its ability to leverage a true win-win content delivery strategy that provides users with more entertainment for their money, while allowing BigStar to create a compelling incentive for users to return to its online storefront."" Here are some responses BigStar has received from customers who have received the Drive-In trailer magazine: - ""I love it! When's the second CD coming out?"" says Jackie of Philadelphia. - ""Helped me tremendously to decide which films I will definitely be adding to my collection, which are maybes, and which are definitely NOTs,"" says Ed of Hillsboro, Indiana - ""Great! That's all I can say!!"" says Juan of Phoenix. - ""It's the greatest thing since popcorn!"" says Ron of New Philadelphia, Ohio. - ""My wife and I viewed about half of the content today. It is, without a doubt, one of the finest marketing concepts we have ever seen! Excellent work!"" says Tom of Milwaukee. - ""I love the disc. What a cool idea,"" says Chris of Bentonville, Ark. BigStar also offers streaming movie trailers and full-length films on bigstar.com through its broadband technology BigStar Broadband Theater. About BroadBridge Media BroadBridge Media, (www.broadbridge.net) is the creator of HyperCDÆ, HyperDVDô and HyperBROADCASTô, the world's first fully-encrypted multimedia gateway technology linking pre-recorded disc-based video and audio files with real-time information and a dynamic content structure on the Internet. BroadBridge's technologies have been used by leading media companies including Atlantic Records, Sire Recording, BMG Entertainment, Warner Brothers Online, BowieNet, Megadeth.Net, Ameritech, Digitrends and CDNow. About BigStar BigStar Entertainment, (NASDAQ: BGST) operates bigstar.com (AOL keyword: BigStar), a leading Shop-A-Tainment filmed entertainment destination site, based on internal analysis of traffic, sales and other metrics. Bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and DVDs. BigStar has forged strategic alliances with companies including Value Vision (NASDAQ: VVTV), StarMedia (NASDAQ: STRM), AOL's MovieFone (NYSE: AOL), Shop-at-AOL, Earthlink (NASDAQ: ELNK), Yahoo! Chat (NASDAQ: YHOO), FortuneCity.com and Flirt.com among others.